Checklist template

Fuel brand image standards

A ready-to-use checklist with 110 items in 6 sections, covering Canopy, Dispenser graphics, Price sign, Uniforms, Lighting, Landscaping. Use it as-is in InspectLoop, or adapt it to your own standards in minutes.

  • 6 Sections
  • 110 Items
  • 96 Yes / No checks
  • 6 Scored ratings
  • 126 Points

Use this template How audits work

1. Canopy 20 items

  1. Fascia panels on every side of the canopy are in the current brand colors and design Yes / No 1 pt
  2. No fascia panel is missing, dented or loose Yes / No 1 pt
  3. Fascia colors are even from panel to panel, with no faded or mismatched replacement panels Yes / No 1 pt
  4. The brand logo appears on each canopy face named in the brand standards Yes / No 1 pt
  5. Canopy logos are level Yes / No 1 pt
  6. Canopy logo faces are free of cracks and holes Yes / No 1 pt
  7. The fascia is free of dirt streaks, mildew and bird droppings Yes / No 1 pt
  8. The underside of the canopy is clean, with no rust stains Yes / No 1 pt
  9. No panel of the canopy underside is sagging or missing Yes / No 1 pt
  10. Canopy columns are painted or clad in the brand color Yes / No 1 pt
  11. Column paint or cladding is free of peeling, rust and impact damage Yes / No 1 pt
  12. Island forms and curbs under the canopy are painted in the brand standard color Yes / No 1 pt
  13. Pump number flags are the brand design Yes / No 1 pt
  14. Pump number flags can be read from the site entrance Yes / No 1 pt
  15. The clearance height sign on the canopy is present and legible Yes / No 1 pt
  16. Downspouts are attached and do not leak onto the columns Yes / No 1 pt
  17. No banner, vendor sign or unapproved equipment is fixed to the fascia or columns Yes / No 1 pt
  18. No bird nests are on the canopy structure Yes / No 1 pt
  19. Date the canopy was last washed Date
  20. Canopy appearance Rating
    • Like new 5 pts
    • Clean with minor wear 4 pts
    • Dirty or faded 3 pts
    • Damaged or off-brand 1 pt

2. Dispenser graphics 20 items

  1. Door panels of every dispenser carry the current brand graphic Yes / No 1 pt
  2. Dispenser graphics are free of fading, peeling and bubbles Yes / No 1 pt
  3. The brand valance is in place on top of each dispenser Yes / No 1 pt
  4. Grade selection buttons show the brand's current product names Yes / No 1 pt
  5. Grade button labels are not worn away Yes / No 1 pt
  6. Octane decals are in the brand format Yes / No 1 pt
  7. Nozzle covers are in the brand's color for each grade Yes / No 1 pt
  8. Nozzle covers are free of splits Yes / No 1 pt
  9. Graphics are the same version on every dispenser, with no mix of old and new designs Yes / No 1 pt
  10. The decal for the brand's fuel additive or product claim is the current version Yes / No 1 pt
  11. The payment decal shows only the cards currently accepted Yes / No 1 pt
  12. The loyalty program decal is the current version Yes / No 1 pt
  13. Decals of past programs are fully removed, with no outline left on the panel Yes / No 1 pt
  14. Dispenser cabinets are free of dents and rust Yes / No 1 pt
  15. Dispenser surfaces are free of fuel stains and grime Yes / No 1 pt
  16. Pump number decals on the dispensers match the canopy pump number flags Yes / No 1 pt
  17. Required dispenser labels sit in the positions given in the brand's graphic layout Yes / No 1 pt
  18. No vendor sticker or unapproved decal is on any dispenser Yes / No 1 pt
  19. Card reader surrounds and instruction decals are intact Yes / No 1 pt
  20. Dispenser appearance Rating
    • All dispensers on-brand and clean 5 pts
    • One or two dispensers below standard 3 pts
    • Most dispensers below standard 1 pt

3. Price sign 16 items

  1. Both faces of the main identification sign carry the current brand logo Yes / No 1 pt
  2. The sign faces are free of cracks and holes Yes / No 1 pt
  3. The sign face colors are not faded Yes / No 1 pt
  4. On an electronic price sign, every segment of every digit lights Yes / No 1 pt
  5. On a manual price sign, all numerals are the same style and size Yes / No 1 pt
  6. The fraction digit is in place on every price line where the brand uses one Yes / No 1 pt
  7. Grade names on the price sign are the brand's product names Yes / No 1 pt
  8. Cash and credit price lines follow the brand layout Yes / No 1 pt
  9. Secondary panels (car wash, store, diesel) are approved designs Yes / No 1 pt
  10. The message board has no missing letters Yes / No 1 pt
  11. The sign pole or its cladding is free of rust and peeling paint Yes / No 1 pt
  12. The sign base or planter is free of weeds and damage Yes / No 1 pt
  13. The sign cabinet is closed, with no gaps or bird nests Yes / No 1 pt
  14. No temporary banner is tied to the sign or its pole Yes / No 1 pt
  15. The sign can be read from both directions of approach, clear of trees and parked vehicles Yes / No 1 pt
  16. Price sign appearance Rating
    • On-brand and in good repair 5 pts
    • Minor wear 3 pts
    • Damaged, faded or off-brand 1 pt

4. Uniforms 17 items

  1. Employees on duty during the visit Number
  2. Employees on duty in complete uniform Number
  3. Every employee on duty wears the current brand uniform shirt Yes / No 1 pt
  4. Uniform shirts are clean Yes / No 1 pt
  5. Uniform shirts are not faded or frayed Yes / No 1 pt
  6. Every employee on duty wears a name tag Yes / No 1 pt
  7. Jackets worn on the forecourt are brand-issued Yes / No 1 pt
  8. Employees working on the forecourt wear a high-visibility vest where company policy requires one Yes / No 1 pt
  9. Hats are brand-issued or plain as company policy allows Yes / No 1 pt
  10. Employees wear closed-toe shoes Yes / No 1 pt
  11. No logo of a competitor or an unrelated business is visible on employee clothing Yes / No 1 pt
  12. Uniforms of the previous brand design are no longer worn Yes / No 1 pt
  13. Each employee has been issued the number of shirts set by company policy Yes / No 1 pt
  14. Spare uniform shirts are in stock for new hires Yes / No 1 pt
  15. Car wash and full-service attendants wear the uniform assigned to their role Yes / No 1 pt
  16. Employees on duty meet the brand's written appearance policy (hair, jewelry, visible tattoos) Yes / No 1 pt
  17. Uniform standard on duty Rating
    • Everyone in complete uniform 5 pts
    • One employee incomplete 3 pts
    • Several employees out of uniform 1 pt

5. Lighting 17 items

  1. Canopy light fixtures installed Number
  2. Canopy light fixtures not working Number
  3. Canopy light fixtures give the same color of light, with no mismatched replacements Yes / No 1 pt
  4. Canopy light lenses are clean and not yellowed Yes / No 1 pt
  5. The illuminated band on the fascia is lit along its full length on every side Yes / No 1 pt
  6. Every canopy logo is fully lit, with no dark section Yes / No 1 pt
  7. Both faces of the main identification sign are fully lit Yes / No 1 pt
  8. Backlit panels and valances on the dispensers are lit Yes / No 1 pt
  9. The store fascia sign is fully lit Yes / No 1 pt
  10. Soffit and wall lights on the building work Yes / No 1 pt
  11. Pole lights around the lot work Yes / No 1 pt
  12. Car wash signs are lit Yes / No 1 pt
  13. Exterior lights are switched by a working photocell or timer, not by hand Yes / No 1 pt
  14. No fixture hangs open or shows exposed wiring Yes / No 1 pt
  15. Each lighting outage found has an open work order Yes / No 1 pt
  16. Date of the last relamping or lighting service Date
  17. Night-time image of the site Rating
    • Fully lit and even 5 pts
    • A few outages 3 pts
    • Dark areas or unlit brand signs 1 pt

6. Landscaping 20 items

  1. Grass is mowed Yes / No 1 pt
  2. Lawn edges along curbs and walks are trimmed Yes / No 1 pt
  3. Planting beds are free of weeds Yes / No 1 pt
  4. Planting beds are covered with mulch or stone, with no bare soil Yes / No 1 pt
  5. Dead plants have been removed or replaced Yes / No 1 pt
  6. Shrubs are trimmed below the sight line of drivers at the exits Yes / No 1 pt
  7. Trees do not hide the canopy logos or the main sign Yes / No 1 pt
  8. Irrigation runs without broken heads or spray onto the pavement Yes / No 1 pt
  9. Parking stripes are clearly visible Yes / No 1 pt
  10. No weeds grow in pavement cracks or along the curbs Yes / No 1 pt
  11. The lot perimeter and fence line are free of litter Yes / No 1 pt
  12. The dumpster enclosure is painted and its gates are closed Yes / No 1 pt
  13. Building exterior walls and trim are painted in the brand colors Yes / No 1 pt
  14. Building exterior paint is free of peeling and stains Yes / No 1 pt
  15. Fences and guardrails are upright and undamaged Yes / No 1 pt
  16. No pallets, crates or used tires are stored in customer view Yes / No 1 pt
  17. Snow piles are kept away from signs, entrances and sight lines Yes / No 1 pt
  18. Name of the site manager Short text
  19. Overall brand image of the site Rating
    • Meets the brand standard 5 pts
    • Minor deficiencies 3 pts
    • Major deficiencies 1 pt
  20. Corrective actions required Comments

About this template

This checklist is part of the InspectLoop template library. Yes / No checks score 1 point when met; ratings score the points shown for each option. The overall score is the percentage of points earned, with N/A answers excluded. In InspectLoop you can add photos, assign corrective actions, require sign-off and compare results across sites.

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