Checklist template

Forecourt promotional signage for fuel stations

A ready-to-use checklist with 101 items in 6 sections, covering Pump toppers, Nozzle talkers, Island signs, Window, Timing, Condition. Use it as-is in InspectLoop, or adapt it to your own standards in minutes.

  • 6 Sections
  • 101 Items
  • 82 Yes / No checks
  • 6 Scored ratings
  • 112 Points

Use this template How audits work

1. Pump toppers 17 items

  1. Pump topper positions on the forecourt Number
  2. Pump topper positions holding the insert of the current promotion period Number
  3. Every dispenser has a pump topper frame on both fueling sides Yes / No 1 pt
  4. Each frame holds the insert assigned to that pump in the placement guide Yes / No 1 pt
  5. Inserts are the size made for the frame, not trimmed or folded to fit Yes / No 1 pt
  6. Each insert faces the driver standing at the fueling position Yes / No 1 pt
  7. No expired insert is left behind the current one in the frame Yes / No 1 pt
  8. The price printed on each topper insert matches the register price in a scan test Yes / No 1 pt
  9. The products advertised on the toppers are in stock inside the store Yes / No 1 pt
  10. Toppers are not hidden by handwritten notices, paper towel dispensers or stored items Yes / No 1 pt
  11. Toppers do not cover the octane, ethanol or measurement labels on the dispenser Yes / No 1 pt
  12. Toppers do not hang over the pump screen or card reader Yes / No 1 pt
  13. Tobacco, alcohol and lottery are advertised on toppers only where local regulation and company policy allow Yes / No 1 pt
  14. Inserts are in the language versions assigned to the market Yes / No 1 pt
  15. Digital pump-top screens play the media loop of the current period Yes / No 1 pt
  16. The sound of pump media is at the volume level set by company policy Yes / No 1 pt
  17. Pump topper execution Rating
    • Every position current and correct 5 pts
    • One or two positions missing or wrong 3 pts
    • Many positions missing, wrong or expired 1 pt

2. Nozzle talkers 17 items

  1. Nozzles that should carry a talker under the placement guide Number
  2. Nozzles carrying the current talker Number
  3. Talkers are fitted on the grades named in the placement guide Yes / No 1 pt
  4. Every talker shows the artwork of the current promotion period Yes / No 1 pt
  5. Talkers are snapped fully onto the nozzle guard and do not spin or slide Yes / No 1 pt
  6. Talkers leave the grade name and color of the nozzle cover visible Yes / No 1 pt
  7. Talkers on diesel nozzles do not hide the diesel identification Yes / No 1 pt
  8. Talkers do not stop the nozzle from seating fully in its boot Yes / No 1 pt
  9. Talkers do not touch the nozzle lever or the hold-open latch Yes / No 1 pt
  10. The talker message reads upright when the nozzle is hanging in the boot Yes / No 1 pt
  11. Old talkers were taken off, not left under the new ones Yes / No 1 pt
  12. Talkers are free of fuel stains and cracks Yes / No 1 pt
  13. The price printed on the talker matches the register price Yes / No 1 pt
  14. The item advertised on the talker is on the shelf at its planogram location Yes / No 1 pt
  15. Spare talkers are kept at the site to replace lost or broken ones Yes / No 1 pt
  16. Hose wraps, where part of the program, carry the current artwork Yes / No 1 pt
  17. Nozzle talker execution Rating
    • All in place and current 5 pts
    • A few missing or damaged 3 pts
    • Mostly missing or out of date 1 pt

3. Island signs 16 items

  1. Bollard sleeves carry the artwork of the current period Yes / No 1 pt
  2. Spring-base curb signs stand at the locations shown in the placement guide Yes / No 1 pt
  3. The bases of spring-base signs are filled with water or sand so the signs do not tip Yes / No 1 pt
  4. Both faces of two-sided island signs carry current artwork Yes / No 1 pt
  5. Sign panels on the squeegee and trash stations are current Yes / No 1 pt
  6. Canopy column wraps or column frames hold current artwork Yes / No 1 pt
  7. No sign stands in a drive lane Yes / No 1 pt
  8. No sign stands between a parked vehicle and the dispenser Yes / No 1 pt
  9. No sign blocks the emergency fuel shutoff, a fire extinguisher or the spill kit Yes / No 1 pt
  10. No sign blocks a driver's view of traffic at the exits Yes / No 1 pt
  11. The number of temporary signs on each island is within the limit in the placement guide Yes / No 1 pt
  12. Every temporary sign on the islands comes from the company sign kit, not from a vendor Yes / No 1 pt
  13. No sign is taped, wired or zip-tied to a dispenser Yes / No 1 pt
  14. Flag banners are used only where the placement guide and the local sign permit allow Yes / No 1 pt
  15. Freestanding signs are brought in or tied down in high wind as company policy requires Yes / No 1 pt
  16. Island sign execution Rating
    • Placed as the guide shows 5 pts
    • Some signs misplaced or missing 3 pts
    • Cluttered or largely missing 1 pt

4. Window 17 items

  1. Window and door positions in the placement guide Number
  2. Window and door positions filled with the correct current sign Number
  3. Window posters hang in the positions shown in the placement guide Yes / No 1 pt
  4. Posters are mounted inside the glass Yes / No 1 pt
  5. Posters are held in frames or by static cling, not by tape Yes / No 1 pt
  6. Posters hang level Yes / No 1 pt
  7. The cashier can be seen from the forecourt through the windows Yes / No 1 pt
  8. The share of glass covered by signs is within the limit set by company policy or local regulation Yes / No 1 pt
  9. Promotional door decals are those of the current period Yes / No 1 pt
  10. The large price on each window poster can be read from the nearest pump island Yes / No 1 pt
  11. Prices on window posters match the register price in a scan test Yes / No 1 pt
  12. Items featured on window posters are in stock at the display location named in the guide Yes / No 1 pt
  13. Window advertising of age-restricted products follows local regulation Yes / No 1 pt
  14. Illuminated vendor signs in the windows are on the approved list Yes / No 1 pt
  15. Every illuminated window sign is fully lit Yes / No 1 pt
  16. No handwritten sign is posted on the doors or windows Yes / No 1 pt
  17. Window sign execution Rating
    • Matches the guide 5 pts
    • Minor differences from the guide 3 pts
    • Does not follow the guide 1 pt

5. Timing 17 items

  1. Start date of the current promotion period Date
  2. Date the sign kit for the current period was received Date
  3. Date the current signs were installed Date
  4. Days between the start date and the installation (0 if on time) Number
  5. The sign kit arrived before the start date of the period Yes / No 1 pt
  6. The kit contents were checked against the packing list on arrival Yes / No 1 pt
  7. Missing or damaged pieces were reordered within the deadline set by marketing Yes / No 1 pt
  8. Signs were installed on the start date, not earlier Yes / No 1 pt
  9. Every sign of the previous period has been removed from the forecourt Yes / No 1 pt
  10. Signs found showing an offer whose end date has passed Number
  11. Register prices for the promoted items were active on the start date Yes / No 1 pt
  12. A price change during the period was carried to the forecourt signs the same day Yes / No 1 pt
  13. The completion photo was sent to marketing by the deadline Yes / No 1 pt
  14. The placement guide for the current period is kept at the site Yes / No 1 pt
  15. The kit for the next period is stored flat and dry until its start date Yes / No 1 pt
  16. The employee on duty can name the current forecourt promotion Yes / No 1 pt
  17. Timing of the sign change Rating
    • Complete on the start date 5 pts
    • Complete within 2 days 3 pts
    • Later or incomplete 1 pt

6. Condition 17 items

  1. No forecourt sign is faded by the sun Yes / No 1 pt
  2. No forecourt sign is torn, curled or creased Yes / No 1 pt
  3. No water or condensation is trapped inside the sign frames Yes / No 1 pt
  4. Clear covers on the frames are not yellowed or cracked Yes / No 1 pt
  5. Signs and frames are wiped clean of road grime and fuel drips Yes / No 1 pt
  6. Frames are fastened firmly and do not rattle or lean Yes / No 1 pt
  7. Sign hardware is free of rust and sharp edges Yes / No 1 pt
  8. Broken frames have been replaced or are on order Yes / No 1 pt
  9. No tape residue or old adhesive is left on dispensers or glass Yes / No 1 pt
  10. No stickers or graffiti are on the signs Yes / No 1 pt
  11. Forecourt signs can be read after dark under the canopy lights Yes / No 1 pt
  12. Snow and ice are cleared from curb signs and bollard sleeves Yes / No 1 pt
  13. Spare frames and hardware are stored in one labeled place Yes / No 1 pt
  14. Removed signs were recycled or discarded, not left behind the store Yes / No 1 pt
  15. Name of the site manager Short text
  16. Overall execution of forecourt promotional signage Rating
    • Complete, current and clean 5 pts
    • Current, with a few pieces missing or worn 3 pts
    • Signs missing, out of date or damaged across the forecourt 1 pt
  17. Corrective actions required Comments

About this template

This checklist is part of the InspectLoop template library. Yes / No checks score 1 point when met; ratings score the points shown for each option. The overall score is the percentage of points earned, with N/A answers excluded. In InspectLoop you can add photos, assign corrective actions, require sign-off and compare results across sites.

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