Checklist template

Gift shop merchandising for hotels and resorts

A ready-to-use checklist with 106 items in 6 sections, covering Displays, Assortment, Pricing, Stock, Seasonal, Checkout. Use it as-is in InspectLoop, or adapt it to your own standards in minutes.

  • 6 Sections
  • 106 Items
  • 90 Yes / No checks
  • 6 Scored ratings
  • 120 Points

Use this template How audits work

1. Displays 20 items

  1. The shop window or entrance display shows merchandise from the current season's display plan Yes / No 1 pt
  2. The first table or fixture inside the entrance carries the feature category named in the display plan Yes / No 1 pt
  3. Logo and destination apparel is folded to one size with the logo facing the guest Yes / No 1 pt
  4. Hanging garments face the same direction and are sized from small to large on each arm Yes / No 1 pt
  5. Each apparel style on a table or wall has one sample hung or on a form so the guest can see the full garment Yes / No 1 pt
  6. Mannequins and bust forms are fully dressed in merchandise that is in stock in the shop Yes / No 1 pt
  7. Sundries (pain relief, toothpaste, razors, sunscreen) are grouped in one clearly visible section, not spread across the shop Yes / No 1 pt
  8. Travel-size toiletries are stocked at eye level or on the counter side, where a guest who forgot an item will look first Yes / No 1 pt
  9. Snacks and bottled drinks are in the section nearest the entrance or the register Yes / No 1 pt
  10. Local and artisan products are grouped under a sign naming the maker or the region Yes / No 1 pt
  11. Jewelry and watches are shown in a case that was found locked Yes / No 1 pt
  12. Sunglasses and reading glasses fill their spinner with no empty slots at eye level Yes / No 1 pt
  13. Children's items and plush toys are placed on lower shelves within a child's reach Yes / No 1 pt
  14. Fragile items (glass, ceramics) are on stable shelves away from the main walkway Yes / No 1 pt
  15. Shelves and tabletops are free of dust under and between products Yes / No 1 pt
  16. Display spotlights are aimed at merchandise, not at the floor or the aisle Yes / No 1 pt
  17. No lamp over the displays or inside a showcase is burnt out Yes / No 1 pt
  18. Aisles between fixtures allow a guest with a rolling suitcase or a wheelchair to pass Yes / No 1 pt
  19. Fixtures found partly empty or filled with unrelated product Number
  20. Visual impact of the shop from the lobby or corridor Rating
    • Inviting, clear feature display 5 pts
    • Tidy but nothing draws the eye 3 pts
    • Cluttered or sparse 1 pt

2. Assortment 19 items

  1. The assortment on the floor matches the current core list from the retail manager or the shop operator Yes / No 1 pt
  2. The sundries a traveler most often forgets (toothbrush, phone charger, pain relief, feminine care, razor) are each in stock Yes / No 1 pt
  3. Phone chargers and cables are stocked for both current connector types Yes / No 1 pt
  4. Swimwear, sandals and sunscreen are stocked where the property has a pool or a beach Yes / No 1 pt
  5. Cold-weather items (gloves, hats, lip balm) are stocked in season at mountain and northern properties Yes / No 1 pt
  6. Logo merchandise carries the current hotel or resort logo Yes / No 1 pt
  7. Destination souvenirs name this city, region or resort, not a generic or neighboring destination Yes / No 1 pt
  8. At least one souvenir is offered at each of the price levels the retail plan defines (low, mid, premium) Yes / No 1 pt
  9. Robes, bedding or bath products used in the guest rooms are displayed for sale where the brand has a retail program Yes / No 1 pt
  10. Reading material (books, magazines or newspapers) is current, with no past-dated issues on the rack Yes / No 1 pt
  11. Over-the-counter medicines are offered in single-trip sizes Yes / No 1 pt
  12. Over-the-counter medicines sampled are within their expiry date Yes / No 1 pt
  13. Snacks and confectionery sampled are within their best-before date Yes / No 1 pt
  14. Age-restricted products (alcohol, tobacco, where sold) are kept behind the counter or in a locked fixture Yes / No 1 pt
  15. Discontinued and clearance items are grouped in one marked area rather than mixed with regular stock Yes / No 1 pt
  16. Guest requests for items not carried are written in a log that the buyer reviews Yes / No 1 pt
  17. Core-list items found out of stock during the visit Number
  18. Category guests asked for most often in the last month that the shop does not carry Short text
  19. Fit of the assortment with the property's guests (business, leisure, family, convention) Rating
    • Well matched 5 pts
    • Gaps in one guest need 3 pts
    • Assortment does not reflect who stays here 1 pt

3. Pricing 17 items

  1. Every item on display carries a price ticket or sits behind a shelf label Yes / No 1 pt
  2. Price tickets are printed, not handwritten Yes / No 1 pt
  3. Price tickets on apparel are attached at the same place on every garment Yes / No 1 pt
  4. Shelf labels sit directly under the product they describe Yes / No 1 pt
  5. Ten items scanned at the register during the visit rang at the ticketed price Yes / No 1 pt
  6. Items out of the ten scanned that rang at a different price Number
  7. Prices of items in the locked jewelry case can be read without opening the case Yes / No 1 pt
  8. Sale signs state the regular price and the reduced price or percentage Yes / No 1 pt
  9. Sale signs show an end date that has not passed Yes / No 1 pt
  10. Marked-down items carry a markdown ticket over or beside the original price Yes / No 1 pt
  11. Price changes sent by the retail manager this month have been applied on the floor Yes / No 1 pt
  12. Sundries prices follow the company price list, with no local increases Yes / No 1 pt
  13. Tickets and shelf labels show whether the price includes sales tax, in the way local regulation requires Yes / No 1 pt
  14. The room-charge option is offered on a sign at the register Yes / No 1 pt
  15. The employee discount is applied only through its register key, with the employee's name recorded Yes / No 1 pt
  16. Multi-buy offers ("2 for", "3 for") ring correctly when the full quantity is scanned Yes / No 1 pt
  17. Pricing accuracy and clarity Rating
    • Every item priced and correct 5 pts
    • A few missing tickets, no scan errors 3 pts
    • Scan errors or many unpriced items 1 pt

4. Stock 17 items

  1. Sizes on the floor run from small to extra-large for each apparel style on the core list Yes / No 1 pt
  2. Back stock is stored by category on labeled shelves Yes / No 1 pt
  3. Back stock cartons are closed and marked with the item and quantity Yes / No 1 pt
  4. The stockroom is locked when no shop employee is inside it Yes / No 1 pt
  5. Shelves are refilled from back stock at the start of each shift Yes / No 1 pt
  6. A replenishment order is placed on the schedule set by the retail manager Yes / No 1 pt
  7. Date of the last replenishment order Date
  8. Deliveries are checked against the packing slip before items go on the floor Yes / No 1 pt
  9. Damaged and defective items are removed from display and held in a marked bin for return or write-off Yes / No 1 pt
  10. High-value items (jewelry, electronics, premium spirits) are counted at opening and closing Yes / No 1 pt
  11. Security tags or cables are fitted on the items the loss prevention standard names Yes / No 1 pt
  12. The shop's physical inventory is taken on the company schedule Yes / No 1 pt
  13. Date of the last physical inventory Date
  14. Shrink at the last inventory (% of sales) Number
  15. Slow sellers identified in the last sales report have been marked down, moved or returned Yes / No 1 pt
  16. Guest-room amenities and hotel operating supplies are not stored in the shop's stockroom Yes / No 1 pt
  17. In-stock position of the shop Rating
    • Full sizes and core items available 5 pts
    • Some size or item gaps 3 pts
    • Many empty pegs and missing sizes 1 pt

5. Seasonal 15 items

  1. The current seasonal or holiday set was installed by the date in the retail calendar Yes / No 1 pt
  2. Merchandise from the previous season has been cleared from feature positions Yes / No 1 pt
  3. Seasonal signs and props come from the approved kit, not from staff's own purchases Yes / No 1 pt
  4. Seasonal merchandise is grouped in one feature area instead of scattered by category Yes / No 1 pt
  5. Local event merchandise (festival, tournament, convention) is displayed during the event dates Yes / No 1 pt
  6. Items linked to a group or convention in house are stocked on the days that group is in house Yes / No 1 pt
  7. Gift-ready items (boxed sets, gift bags, cards) are available for the current gifting occasion Yes / No 1 pt
  8. Gift wrapping or a gift bag is offered at the register Yes / No 1 pt
  9. Seasonal apparel weight matches the season (no heavy fleece on the feature table in peak summer) Yes / No 1 pt
  10. Sunscreen and after-sun products sampled show an expiry date beyond the end of the season Yes / No 1 pt
  11. End-of-season markdowns follow the schedule from the retail manager Yes / No 1 pt
  12. Seasonal props and fixtures not in use are stored outside the selling floor Yes / No 1 pt
  13. The shop lead has received the display plan for the next seasonal set Yes / No 1 pt
  14. Date of the next planned seasonal changeover Date
  15. Execution of the current seasonal set Rating
    • Complete and on time 5 pts
    • Installed with missing items or signs 3 pts
    • Not installed or still on last season 1 pt

6. Checkout 18 items

  1. The register counter is clear of paperwork, personal items and unpriced stock Yes / No 1 pt
  2. Impulse items at the register (mints, lip balm, postcards, magnets) fill their displays Yes / No 1 pt
  3. Impulse displays leave space for the guest to set down purchases Yes / No 1 pt
  4. The shop employee greets a guest who enters within the time set by the service standard Yes / No 1 pt
  5. The employee asks whether the purchase is to be charged to the room or paid at the register Yes / No 1 pt
  6. A room charge is accepted only after the guest's name and room number are verified in the property system Yes / No 1 pt
  7. A receipt is offered for every sale Yes / No 1 pt
  8. Shopping bags with the current logo are in stock in a size for apparel and a size for small items Yes / No 1 pt
  9. Fragile purchases are wrapped in tissue or protective paper before bagging Yes / No 1 pt
  10. The return and exchange policy is posted at the register Yes / No 1 pt
  11. The employee mentions a related item or current offer during the sale observed Yes / No 1 pt
  12. The loyalty program number is requested where retail purchases earn points Yes / No 1 pt
  13. Shop opening hours are posted at the entrance and match the hours in the guest directory Yes / No 1 pt
  14. When the shop is closed, a sign tells guests where to buy sundries (front desk or market) Yes / No 1 pt
  15. The shop is staffed during posted hours, or a bell or phone reaches an employee within the time set by company policy Yes / No 1 pt
  16. Name of the shop lead or retail manager Short text
  17. Service at the register during the transaction observed Rating
    • Greeted, room charge offered, item suggested, thanked 5 pts
    • Polite but purely transactional 3 pts
    • Guest had to wait or look for staff 1 pt
  18. Corrective actions required Comments

About this template

This checklist is part of the InspectLoop template library. Yes / No checks score 1 point when met; ratings score the points shown for each option. The overall score is the percentage of points earned, with N/A answers excluded. In InspectLoop you can add photos, assign corrective actions, require sign-off and compare results across sites.

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