Checklist template

Lobby and digital signage standards for hotels

A ready-to-use checklist with 108 items in 6 sections, covering Digital screens, Wayfinding, Event boards, Promotions, Brand compliance, Condition. Use it as-is in InspectLoop, or adapt it to your own standards in minutes.

  • 6 Sections
  • 108 Items
  • 89 Yes / No checks
  • 6 Scored ratings
  • 119 Points

Use this template How audits work

1. Digital screens 19 items

  1. Digital screens installed in the lobby, elevator landings and pre-function areas Number
  2. Digital screens found dark, frozen or showing an error message during the visit Number
  3. Every lobby screen is powered on and playing the scheduled playlist Yes / No 1 pt
  4. No screen shows a media player desktop, a "no signal" message or a software update prompt Yes / No 1 pt
  5. The date and time shown on lobby screens match the actual local date and time Yes / No 1 pt
  6. The weather panel on the lobby screen shows the hotel's own city Yes / No 1 pt
  7. The flight information screen, where provided, shows the nearest airport and refreshes during the visit Yes / No 1 pt
  8. The playlist contains no slide for an offer, event or season that has ended Yes / No 1 pt
  9. Each slide stays on screen long enough to be read in full at walking pace Yes / No 1 pt
  10. Text on the lobby screens can be read from the front desk queue line Yes / No 1 pt
  11. Video content on lobby screens plays muted or at the volume set by brand standard Yes / No 1 pt
  12. Screens in portrait orientation show content designed for portrait, with no black bars or stretched images Yes / No 1 pt
  13. The screen behind or beside the front desk does not show personal content, television channels or a browser window Yes / No 1 pt
  14. A manager on duty can show how to put the emergency message on the lobby screens from the signage system Yes / No 1 pt
  15. A named employee is responsible for updating screen content Yes / No 1 pt
  16. A named backup employee has a working log-in to the signage system, shown during the visit Yes / No 1 pt
  17. Name of the employee responsible for digital signage content Short text
  18. Date the lobby playlist was last updated Date
  19. Digital screen content seen during the visit Rating
    • Current and correct on every screen 5 pts
    • One outdated or wrong slide 3 pts
    • Several outdated slides or a screen not playing 1 pt

2. Wayfinding 18 items

  1. A guest entering by the main door can see a sign for the front desk or see the desk itself Yes / No 1 pt
  2. Elevators are signed from the lobby entrance Yes / No 1 pt
  3. Public restrooms are signed from the lobby Yes / No 1 pt
  4. The restaurant and the bar are signed from the lobby with their current names Yes / No 1 pt
  5. The fitness center and the pool are signed from the elevator landing on their floor Yes / No 1 pt
  6. Meeting rooms are signed from the lobby by floor or direction Yes / No 1 pt
  7. The directory beside the elevators lists every outlet and facility now open, and none that has closed or been renamed Yes / No 1 pt
  8. Room number direction signs face the elevator doors on each guest floor sampled Yes / No 1 pt
  9. Room number ranges on direction signs match the rooms actually found in each direction Yes / No 1 pt
  10. The accessible route to the front desk, elevators and restrooms is signed where it differs from the main route Yes / No 1 pt
  11. The route from the parking garage to the lobby is signed at the garage elevator or door Yes / No 1 pt
  12. The pick-up point for rideshare, taxis and the hotel shuttle is signed at the main entrance Yes / No 1 pt
  13. Opening hours posted at the restaurant, pool, fitness center and business center match the hours in the property's current fact sheet Yes / No 1 pt
  14. Temporary direction signs (construction detour, closed entrance) are printed in the brand template, not handwritten Yes / No 1 pt
  15. Temporary direction signs for work that has finished have been removed Yes / No 1 pt
  16. A front desk agent asked for directions to a meeting room gave them correctly without looking them up Yes / No 1 pt
  17. Wayfinding signs found missing, wrong or contradicting each other during the visit Number
  18. Ease of finding the front desk, elevators, restaurant and meeting rooms from the main entrance without asking Rating
    • Every destination found from signs alone 5 pts
    • One destination needed a question 3 pts
    • Several destinations could not be found from signs 1 pt

3. Event boards 18 items

  1. The lobby event board lists every group function shown on today's banquet event orders Yes / No 1 pt
  2. Event names on the board are spelled as on the banquet event order or as the client requested in writing Yes / No 1 pt
  3. Start times on the board match the function times on the banquet event order Yes / No 1 pt
  4. Room names on the board match the names on the meeting room doors Yes / No 1 pt
  5. Events that have ended today are no longer shown, or are clearly moved below current events Yes / No 1 pt
  6. The board shows no event from a previous day Yes / No 1 pt
  7. Events marked "do not post" on the banquet event order are not displayed Yes / No 1 pt
  8. Client logos on the event board are sharp and not stretched Yes / No 1 pt
  9. The screen or sign holder at each meeting room in use shows the event now in that room Yes / No 1 pt
  10. Meeting room door screens for rooms not in use show the brand default screen, not a past event Yes / No 1 pt
  11. Direction signs or arrows lead from the event board to rooms on another floor Yes / No 1 pt
  12. Client-supplied signs and banners are placed only in locations agreed with the event manager Yes / No 1 pt
  13. Client signs are on easels or stands, with nothing taped to walls, doors or columns Yes / No 1 pt
  14. The event board is updated before the first function of the day by a named person on the early shift Yes / No 1 pt
  15. The banquet or front desk team can change the board without calling the vendor or an off-site person Yes / No 1 pt
  16. Events on today's banquet event orders Number
  17. Events found missing or shown with a wrong room or time Number
  18. Accuracy of the event board against today's banquet event orders Rating
    • Every event correct 5 pts
    • One error in a name, room or time 3 pts
    • Events missing or several errors 1 pt

4. Promotions 18 items

  1. Promotional slides and posters in the lobby are those listed in the current marketing calendar from the brand or the management company Yes / No 1 pt
  2. Each promotional piece states how to act on the offer (location, hours, code or who to ask) Yes / No 1 pt
  3. Prices and inclusions on lobby promotions match the offer loaded in the point-of-sale or booking system Yes / No 1 pt
  4. Offer end dates shown are in the future Yes / No 1 pt
  5. Promotions for a partner or third party (tours, car rental, attractions) have a current agreement on file Yes / No 1 pt
  6. The lobby screen playlist includes at least one slide for each on-site outlet now open (restaurant, bar, spa, market) Yes / No 1 pt
  7. The loyalty program enrollment message appears in the lobby playlist or on a front desk sign Yes / No 1 pt
  8. Promotional pieces are limited to the number of positions the brand standard allows for the lobby Yes / No 1 pt
  9. No promotional sign blocks a wayfinding sign, a fire exit sign or an extinguisher Yes / No 1 pt
  10. QR codes on lobby promotions sampled open the intended page on a phone Yes / No 1 pt
  11. The brochure rack holds only brochures for offers and attractions that are still current Yes / No 1 pt
  12. Every pocket of the brochure rack is filled, with covers facing forward Yes / No 1 pt
  13. Promotions for alcohol follow the wording and placement allowed by local regulation and brand policy Yes / No 1 pt
  14. Freestanding promotional signs and banner stands are placed clear of the walking path between the entrance, the front desk and the elevators Yes / No 1 pt
  15. Front desk agents asked could describe the offer now promoted on the lobby screen Yes / No 1 pt
  16. Printed promotional pieces counted in the lobby (screen slides excluded) Number
  17. Expired or unapproved promotional pieces removed during the visit Number
  18. Promotional content in the lobby Rating
    • All current, approved and actionable 5 pts
    • One expired or unapproved piece 3 pts
    • Several expired or home-made pieces 1 pt

5. Brand compliance 16 items

  1. The hotel name and logo on lobby signs are the current brand version Yes / No 1 pt
  2. No sign in the lobby carries a previous brand name, a previous owner's name or a retired logo Yes / No 1 pt
  3. Fonts and colors on locally produced signs follow the brand template Yes / No 1 pt
  4. Locally produced content was approved by the person the brand or management company designates before posting Yes / No 1 pt
  5. No handwritten sign is posted in the lobby, at the elevators or on the entrance doors Yes / No 1 pt
  6. No sign is attached with visible tape, pins or adhesive putty Yes / No 1 pt
  7. Printed signs sit in the brand-specified holders or frames, not loose on counters Yes / No 1 pt
  8. Photography on screens and posters is from the brand library or shows this property; no watermarked or pixelated stock images Yes / No 1 pt
  9. Required notices at the front desk (rates, liability, licenses) are displayed in the form local regulation and the brand require Yes / No 1 pt
  10. Signs intended for staff (reminders, procedures) are not visible from guest areas Yes / No 1 pt
  11. Signs in a second language, where the market requires them, match the English version in content Yes / No 1 pt
  12. Signs with raised characters and braille are in place at restrooms, elevators and room doors sampled Yes / No 1 pt
  13. Award and rating plaques displayed are for the current or previous year Yes / No 1 pt
  14. The brand's sustainability, loyalty or cause messages displayed are the versions in the current brand toolkit Yes / No 1 pt
  15. Handwritten or taped signs found in guest view Number
  16. Compliance of lobby signage with the brand identity standard Rating
    • Fully on standard 5 pts
    • Minor deviations on local signs 3 pts
    • Old branding or many home-made signs 1 pt

6. Condition 19 items

  1. Screen surfaces are free of fingerprints, dust and smears Yes / No 1 pt
  2. No screen has dead pixels, lines, burn-in or a color cast Yes / No 1 pt
  3. Screen bezels and enclosures have no cracks or missing trim Yes / No 1 pt
  4. No power or data cable is visible below or beside a wall-mounted screen Yes / No 1 pt
  5. Wall mounts hold the screens level and without movement when touched Yes / No 1 pt
  6. Freestanding kiosks and totems stand stable on a level base and do not rock Yes / No 1 pt
  7. Touchscreen directories respond to touch across the whole screen Yes / No 1 pt
  8. Sign holders and frames are free of scratches, yellowing and cracked acrylic Yes / No 1 pt
  9. Printed inserts are flat, unfaded and cut to the size of the holder Yes / No 1 pt
  10. Easels and stanchion sign frames are of one matching style and finish throughout the lobby Yes / No 1 pt
  11. Illuminated signs in the lobby and at the entrance are fully lit, with no dark letters or sections Yes / No 1 pt
  12. Wall-mounted direction signs are firmly fixed, with no missing letters, arrows or room numbers Yes / No 1 pt
  13. Braille and raised characters on signs sampled are intact, not picked off or painted over Yes / No 1 pt
  14. Media players and network equipment are locked away or out of guest reach Yes / No 1 pt
  15. No open signage fault in the maintenance system is older than the time set by company policy Yes / No 1 pt
  16. Date of the last screen cleaning or service visit recorded Date
  17. Name of the manager on duty during the visit Short text
  18. Physical condition of screens, holders and signs Rating
    • Like new 5 pts
    • Minor wear, still presentable 3 pts
    • Damaged, faded or dirty items in guest view 1 pt
  19. Corrective actions required Comments

About this template

This checklist is part of the InspectLoop template library. Yes / No checks score 1 point when met; ratings score the points shown for each option. The overall score is the percentage of points earned, with N/A answers excluded. In InspectLoop you can add photos, assign corrective actions, require sign-off and compare results across sites.

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