Checklist template

In-room collateral and brand standards for hotels

A ready-to-use checklist with 113 items in 6 sections, covering Directory and collateral, Signage, Television and digital, Amenity presentation, Promotions, Condition. Use it as-is in InspectLoop, or adapt it to your own standards in minutes.

  • 6 Sections
  • 113 Items
  • 96 Yes / No checks
  • 6 Scored ratings
  • 126 Points

Use this template How audits work

1. Directory and collateral 24 items

  1. Room numbers sampled Short text
  2. Format of the guest directory Choice
    • Printed binder or booklet
    • Television menu
    • QR code to a web page
    • In-room tablet
  3. The guest directory in each room sampled is the current brand version, identified by its print date or version code Yes / No 1 pt
  4. The directory lists the hotel's correct address and telephone number Yes / No 1 pt
  5. Restaurant and bar hours in the directory match the hours posted at the outlets today Yes / No 1 pt
  6. Breakfast hours and location in the directory match what the front desk tells guests Yes / No 1 pt
  7. Pool and fitness room hours in the directory match the hours posted at their doors Yes / No 1 pt
  8. The Wi-Fi network name and connection steps in the room match the live network Yes / No 1 pt
  9. The telephone dialing guide matches the speed-dial keys on the room telephone Yes / No 1 pt
  10. Check-out time and the late check-out policy are stated Yes / No 1 pt
  11. The parking fee and pet policy shown match the current front desk policy Yes / No 1 pt
  12. The in-room dining menu is the current menu with current prices Yes / No 1 pt
  13. The QR code in the room, where used, opens the correct page on a phone during the visit Yes / No 1 pt
  14. The page opened by the QR code displays correctly on a phone screen without zooming Yes / No 1 pt
  15. The notepad carries the current brand logo Yes / No 1 pt
  16. The pen carries the current brand logo and writes Yes / No 1 pt
  17. The laundry and dry-cleaning price list is current, with its bag in the closet Yes / No 1 pt
  18. The loyalty program welcome card or brochure is the current version Yes / No 1 pt
  19. The sustainability card about towel and linen reuse is in its standard position Yes / No 1 pt
  20. The do-not-disturb and service-request door hanger is the current brand design Yes / No 1 pt
  21. Collateral is provided in the second language required for the market, where the brand requires it Yes / No 1 pt
  22. No collateral from a previous brand, a previous owner or an expired campaign remains in the rooms sampled Yes / No 1 pt
  23. Rooms sampled Number
  24. Accuracy of the printed and digital directory Rating
    • Every detail checked was current 5 pts
    • One or two outdated details 3 pts
    • Outdated version or wrong information throughout 1 pt

2. Signage 18 items

  1. The room number sign matches the brand design, with raised characters and braille Yes / No 1 pt
  2. The evacuation map on the back of the door is a printed map marked with this room's number, not a photocopy Yes / No 1 pt
  3. The evacuation map is in the brand frame, not taped to the door Yes / No 1 pt
  4. The room rate or innkeeper notice required by local regulation is posted where the regulation requires it Yes / No 1 pt
  5. The no-smoking notice, stating the cleaning fee, is displayed in the brand format Yes / No 1 pt
  6. The safe carries its instruction label Yes / No 1 pt
  7. The thermostat instruction label or card is present where the brand supplies one Yes / No 1 pt
  8. The balcony or window safety notice is in place in rooms that require one Yes / No 1 pt
  9. The bathroom has no added signs other than those in the brand standard Yes / No 1 pt
  10. The towel reuse message in the bathroom uses the brand's wording and holder Yes / No 1 pt
  11. The coffee maker instruction card matches the machine model in the room Yes / No 1 pt
  12. The connecting door carries its privacy and locking notice where the brand requires one Yes / No 1 pt
  13. Accessible rooms display the instructions for the visual alarm and the notification kit Yes / No 1 pt
  14. Corridor directional signs to the room numbers are in the current brand sign design Yes / No 1 pt
  15. No handwritten, taped or laminated homemade sign was found in the rooms or corridors sampled Yes / No 1 pt
  16. Signs are level and firmly fixed, with no visible adhesive or old screw holes Yes / No 1 pt
  17. Homemade or non-standard signs found during the visit Number
  18. Compliance of in-room signage with the brand standard Rating
    • Fully compliant 5 pts
    • Minor non-standard items 3 pts
    • Many missing or homemade signs 1 pt

3. Television and digital 18 items

  1. The television opens on the brand welcome screen when switched on Yes / No 1 pt
  2. The welcome screen shows the hotel's name and a current image of the property Yes / No 1 pt
  3. The welcome screen greets the guest by name where the system links to the property management system Yes / No 1 pt
  4. The on-screen channel guide matches the channels received Yes / No 1 pt
  5. The printed channel card, where used, matches the on-screen lineup Yes / No 1 pt
  6. The brand's required channels are present in high definition Yes / No 1 pt
  7. The casting or streaming feature connects to a phone following the on-screen steps Yes / No 1 pt
  8. Streaming logins are cleared automatically at check-out, confirmed in a vacant room Yes / No 1 pt
  9. The on-screen hotel information pages show current outlet hours Yes / No 1 pt
  10. On-screen promotions are for current offers, with no expired dates Yes / No 1 pt
  11. The folio review or express check-out screen, where offered, opens Yes / No 1 pt
  12. The remote control is the model shown in the brand standard Yes / No 1 pt
  13. The bedside clock or charging dock is the brand-approved model Yes / No 1 pt
  14. The in-room tablet, where provided, is charged and opens on the hotel home page Yes / No 1 pt
  15. The Wi-Fi landing page shows the current brand design and the loyalty sign-in Yes / No 1 pt
  16. The digital key prompt or hotel app message in the room matches a feature that works at this property Yes / No 1 pt
  17. Rooms sampled where the television did not open on the welcome screen Number
  18. Brand compliance of the television and digital content Rating
    • Current and working in every room sampled 5 pts
    • Working with outdated content 3 pts
    • Welcome screen or guide not working 1 pt

4. Amenity presentation 18 items

  1. Bath amenities are the current brand line and scent Yes / No 1 pt
  2. Bath amenities are set in the position and order shown in the brand photo Yes / No 1 pt
  3. Wall dispensers carry the brand label facing forward, with no torn or water-damaged labels Yes / No 1 pt
  4. The soap is on its dish or tray, not directly on the vanity Yes / No 1 pt
  5. The vanity amenity tray is the brand model and is free of chips Yes / No 1 pt
  6. The coffee tray is set as shown in the brand photo, with packets face up and logos forward Yes / No 1 pt
  7. Coffee and tea are the brand-specified supplier and blend Yes / No 1 pt
  8. Cups and glasses are the brand-specified type, with the brand's cap or wrap Yes / No 1 pt
  9. The welcome amenity for loyalty elite members is delivered with its printed card Yes / No 1 pt
  10. Complimentary bottled water carries the brand tag or collar stating whether it is free Yes / No 1 pt
  11. Priced items in the room (premium water, snack tray) carry a visible price Yes / No 1 pt
  12. The minibar price list is current and matches the items stocked Yes / No 1 pt
  13. The ice bucket, its liner and its tray are the brand models Yes / No 1 pt
  14. Hangers are the matching brand type, including the clip hangers required Yes / No 1 pt
  15. The bed is dressed with the brand's current scarf, decorative pillow or triple-sheeting layout Yes / No 1 pt
  16. Towels are folded and hung as shown in the brand photo Yes / No 1 pt
  17. The turndown item, where the brand offers turndown, is the specified item and card Yes / No 1 pt
  18. Presentation of amenities against the brand photo Rating
    • Identical to the photo standard 5 pts
    • Correct items, set out differently 3 pts
    • Wrong or missing items 1 pt

5. Promotions 16 items

  1. The current brand promotion piece is displayed in its standard holder in the room Yes / No 1 pt
  2. Only one promotional tent card stands on the desk or nightstand, per the brand's clutter limit Yes / No 1 pt
  3. The restaurant or bar offer shown in the room is available at the outlet today Yes / No 1 pt
  4. The spa, golf or resort activity flyer shows current prices and hours Yes / No 1 pt
  5. The loyalty enrollment message includes the current sign-up offer Yes / No 1 pt
  6. The co-branded credit card piece, where the brand requires it, is the current version Yes / No 1 pt
  7. Local attraction or partner material is limited to partners approved by the property Yes / No 1 pt
  8. The seasonal campaign material was put out by the brand's launch date Yes / No 1 pt
  9. Material from the previous campaign was removed from every room sampled Yes / No 1 pt
  10. Promotional pieces on the television, the Wi-Fi page and the printed piece carry the same offer Yes / No 1 pt
  11. The review-site or survey invitation card is the brand-approved version Yes / No 1 pt
  12. Offers shown in the room state their end date or conditions Yes / No 1 pt
  13. Front desk agents asked could explain the offer promoted in the rooms Yes / No 1 pt
  14. Spare stock of current promotional pieces is held in the housekeeping office Yes / No 1 pt
  15. Promotional pieces displayed in a room sampled Number
  16. Execution of the current in-room promotion Rating
    • In every room sampled and current 5 pts
    • In some rooms, or mixed with old material 3 pts
    • Absent or expired 1 pt

6. Condition 19 items

  1. Printed pieces are free of stains, coffee rings and writing Yes / No 1 pt
  2. Printed pieces have no curled corners, tears or sun fading Yes / No 1 pt
  3. Directory binders or covers are free of cracks and peeling laminate Yes / No 1 pt
  4. Tent card holders and acrylic stands are free of scratches and yellowing Yes / No 1 pt
  5. Menus are wiped clean, with no sticky residue Yes / No 1 pt
  6. Instruction labels on the safe, the thermostat and the coffee maker are not peeling Yes / No 1 pt
  7. The room telephone faceplate is printed, legible and not handwritten Yes / No 1 pt
  8. The remote control carries the brand's sanitized seal or sleeve where the brand uses one Yes / No 1 pt
  9. Room attendants replace damaged collateral from their cart at each departure clean Yes / No 1 pt
  10. Each housekeeping cart or floor closet holds spare directories, notepads, pens and door hangers Yes / No 1 pt
  11. The collateral reorder is placed through the brand's approved supplier Yes / No 1 pt
  12. A room-by-room collateral check is completed at least once a quarter Yes / No 1 pt
  13. Findings on collateral from the last brand quality inspection have been corrected Yes / No 1 pt
  14. Date of the last room-by-room collateral check Date
  15. Date of the last brand quality inspection Date
  16. Damaged or missing pieces found in the rooms sampled Number
  17. Name of the executive housekeeper or manager responsible for collateral Short text
  18. Overall rating of in-room collateral and brand standards Rating
    • Every piece current, in place and clean 5 pts
    • Current, with a few worn or misplaced pieces 4 pts
    • Outdated or missing pieces in several rooms 2 pts
    • Previous brand or expired material in use 1 pt
  19. Corrective actions required Comments

About this template

This checklist is part of the InspectLoop template library. Yes / No checks score 1 point when met; ratings score the points shown for each option. The overall score is the percentage of points earned, with N/A answers excluded. In InspectLoop you can add photos, assign corrective actions, require sign-off and compare results across sites.

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