Checklist template

Store entrance and decompression zone presentation for retailers

A ready-to-use checklist with 106 items in 6 sections, covering Entrance displays, Signage, Carts and baskets, Sightlines, Cleanliness, Seasonal features. Use it as-is in InspectLoop, or adapt it to your own standards in minutes.

  • 6 Sections
  • 106 Items
  • 92 Yes / No checks
  • 6 Scored ratings
  • 122 Points

Use this template How audits work

1. Entrance displays 18 items

  1. The first display a customer meets stands beyond the transition space, at least 10 ft (3 m) inside the doors or at the distance the store layout guide sets Yes / No 1 pt
  2. The lead display inside the entrance carries the item or theme on the current company directive Yes / No 1 pt
  3. The lead display is set to the right of the entrance path, or as the store layout guide directs Yes / No 1 pt
  4. The number of fixtures in the entrance area matches the store layout guide Yes / No 1 pt
  5. Each entrance display presents a single product story, not a mix of unrelated items Yes / No 1 pt
  6. Entrance displays are full to the front edge Yes / No 1 pt
  7. Every item on the entrance displays has a price sign or label Yes / No 1 pt
  8. Entrance fixtures stand in the floor positions shown in the store layout guide Yes / No 1 pt
  9. Exterior sidewalk displays hold only the product categories the company allows outdoors Yes / No 1 pt
  10. Sidewalk displays leave the walkway width required by company policy or local regulation Yes / No 1 pt
  11. Outdoor product is brought in or secured at closing, per company policy Yes / No 1 pt
  12. Display windows beside the entrance show the current window plan Yes / No 1 pt
  13. Window display lighting is on during opening hours Yes / No 1 pt
  14. Mannequins or display samples at the entrance are complete, with no missing parts Yes / No 1 pt
  15. No stock carts, pallets or unopened cartons stand in the entrance area during opening hours Yes / No 1 pt
  16. Entrance displays were refreshed on the date the company calendar sets Yes / No 1 pt
  17. Date the lead entrance display was last changed Date
  18. Impact of the entrance displays Rating
    • Current, full and tidy 5 pts
    • Current but thin or untidy 3 pts
    • Outdated, empty or missing 1 pt

2. Signage 17 items

  1. The exterior store sign is fully lit, with no letters out Yes / No 1 pt
  2. Opening hours are posted on or beside the entrance door Yes / No 1 pt
  3. The posted opening hours match the hours the store keeps today Yes / No 1 pt
  4. Door decals are limited to those on the company's approved list Yes / No 1 pt
  5. No handwritten notices are taped to the entrance doors or windows Yes / No 1 pt
  6. Entry doors are marked on the outside as the way in, where the store has separate exit doors Yes / No 1 pt
  7. The welcome or brand sign inside the entrance is the current version Yes / No 1 pt
  8. Promotional signs in the transition space are limited to the number the layout guide allows Yes / No 1 pt
  9. The store directory or department list is visible within a few steps of the entrance, where the store has one Yes / No 1 pt
  10. Signs for services such as pickup, returns or the customer service desk point the right way Yes / No 1 pt
  11. The current flyer or promotional poster is displayed in its frame at the entrance Yes / No 1 pt
  12. Poster frames at the entrance hold a current poster, with no empty frames Yes / No 1 pt
  13. Hiring signs use the company's approved poster Yes / No 1 pt
  14. Notices required by local regulation at the entrance are posted Yes / No 1 pt
  15. Temporary notices such as changed hours or a closed department are printed on the company's notice form Yes / No 1 pt
  16. Number of signs or notices in the entrance area that are not on the approved list Number
  17. Signage at the entrance Rating
    • Clear, current and uncluttered 5 pts
    • Current but cluttered 3 pts
    • Outdated, missing or handwritten 1 pt

3. Carts and baskets 18 items

  1. Number of shopping carts available at the entrance at the time of the audit Number
  2. Shopping carts are available at the entrance without the customer having to go back outside Yes / No 1 pt
  3. Hand baskets are stacked at the entrance in their stand Yes / No 1 pt
  4. A second stack of hand baskets stands deeper in the store, where the layout guide calls for one Yes / No 1 pt
  5. Carts are nested in straight rows inside the cart area Yes / No 1 pt
  6. Cart rows do not extend into the entrance path Yes / No 1 pt
  7. Carts checked roll straight, with no stuck or wobbling wheels Yes / No 1 pt
  8. Damaged carts have been pulled from the rows Yes / No 1 pt
  9. Cart handles and child seats are free of litter and sticky residue Yes / No 1 pt
  10. Child-seat belts buckle on the carts checked Yes / No 1 pt
  11. No flyers, receipts or wrappers have been left in the carts in the rows Yes / No 1 pt
  12. Baskets are free of litter, liquid and broken handles Yes / No 1 pt
  13. Cart-cleaning wipes are stocked at the cart area, where the company provides them Yes / No 1 pt
  14. The wipe station has a waste bin that is not overflowing Yes / No 1 pt
  15. Parking lot cart corrals are less than half full at the time of the audit Yes / No 1 pt
  16. Specialty carts such as flatbeds or mobility scooters are parked in their marked spot Yes / No 1 pt
  17. Mobility scooters are on charge when parked, where the store provides them Yes / No 1 pt
  18. Supply and condition of carts and baskets Rating
    • Plenty, clean and in order 5 pts
    • Available but untidy or some damaged 3 pts
    • Short supply or poor condition 1 pt

4. Sightlines 17 items

  1. From the entrance, a customer can see into the store over the entrance fixtures Yes / No 1 pt
  2. The main aisle is visible from the entrance with nothing standing across it Yes / No 1 pt
  3. At least one department sign can be read from the entrance Yes / No 1 pt
  4. The customer service desk or its sign can be seen from the entrance, where the store has one Yes / No 1 pt
  5. Fixtures in the first 15 ft (4.5 m) are below eye level, or as the layout guide allows Yes / No 1 pt
  6. Fixture heights step up from low at the front to tall at the walls Yes / No 1 pt
  7. No stacked pallets or tall shippers stand between the entrance and the main aisle Yes / No 1 pt
  8. The feature wall or focal display facing the entrance is lit Yes / No 1 pt
  9. The focal display facing the entrance is fully stocked Yes / No 1 pt
  10. Window posters cover no more of the glass than company policy allows Yes / No 1 pt
  11. Checkout queue lines do not extend across the path from the entrance to the sales floor Yes / No 1 pt
  12. The security pedestals at the door are free of hanging signs and attached product Yes / No 1 pt
  13. Banners hung from the ceiling near the entrance do not hide department signs behind them Yes / No 1 pt
  14. The greeter or the nearest employee has a clear view of the entrance doors Yes / No 1 pt
  15. A customer entering was greeted or acknowledged within the time the company standard sets Yes / No 1 pt
  16. All ceiling lights over the entrance area are working Yes / No 1 pt
  17. Openness of the view from the entrance Rating
    • Open view to the main aisle and departments 5 pts
    • Partly blocked by fixtures or signs 3 pts
    • View into the store blocked 1 pt

5. Cleanliness 17 items

  1. Entrance door glass is free of fingerprints and smears at hand height Yes / No 1 pt
  2. Door frames, handles and push plates are wiped clean Yes / No 1 pt
  3. Entrance mats lie flat, with no curled edges Yes / No 1 pt
  4. Entrance mats are dry, or were changed today in wet weather Yes / No 1 pt
  5. The vestibule floor is free of litter, leaves and tracked-in dirt Yes / No 1 pt
  6. The floor in the first 15 ft (4.5 m) of the store is free of scuffs and spills Yes / No 1 pt
  7. The sidewalk in front of the entrance has been swept today Yes / No 1 pt
  8. Waste bins at the entrance are less than three-quarters full Yes / No 1 pt
  9. The outside of each entrance waste bin is wiped clean Yes / No 1 pt
  10. Cigarette litter is cleared from the area around the doors Yes / No 1 pt
  11. Window sills and ledges in the vestibule are dust-free Yes / No 1 pt
  12. Display tables and fixture bases in the entrance area are free of dust Yes / No 1 pt
  13. No cobwebs or dead insects are visible in the vestibule corners or light fixtures Yes / No 1 pt
  14. Vending machines, kiosks or ride-on toys in the vestibule work, or carry an out-of-order sign Yes / No 1 pt
  15. The entrance area has no unpleasant odor Yes / No 1 pt
  16. Time the entrance area was last cleaned, from the cleaning log Short text
  17. Cleanliness of the entrance Rating
    • Glass, floor and mats clean 5 pts
    • Minor dirt or litter in places 3 pts
    • Dirty glass or floor, or overflowing bins 1 pt

6. Seasonal features 19 items

  1. Season or event currently featured at the entrance Short text
  2. The seasonal feature at the entrance matches the current season on the company calendar Yes / No 1 pt
  3. The seasonal feature was set by the date on the company calendar Yes / No 1 pt
  4. Seasonal decor at the entrance comes from the company's decor kit Yes / No 1 pt
  5. Product from the previous season has been cleared from the entrance area Yes / No 1 pt
  6. Decor from the previous season has been taken down, including window clings Yes / No 1 pt
  7. The seasonal feature holds the hero items named in the seasonal plan Yes / No 1 pt
  8. Seasonal product at the entrance is stocked in the main colors or sizes of the range Yes / No 1 pt
  9. Live or perishable seasonal product at the entrance, such as plants or pumpkins, is fresh, with wilted or spoiled pieces removed Yes / No 1 pt
  10. The seasonal feature directs customers to the full seasonal department by a sign Yes / No 1 pt
  11. Weather-driven items such as umbrellas, ice melt or fans are moved to the entrance when conditions call for them Yes / No 1 pt
  12. Outdoor seasonal displays such as plants, firewood or pumpkins are set in the approved sidewalk area Yes / No 1 pt
  13. Seasonal lighting or animated decor is working Yes / No 1 pt
  14. Electrical cords for seasonal decor are routed out of the walking path Yes / No 1 pt
  15. Back stock exists to refill the seasonal entrance feature through the coming weekend Yes / No 1 pt
  16. Planned end date of the current seasonal feature Date
  17. Seasonal presentation at the entrance Rating
    • In season, complete and stocked 5 pts
    • In season but incomplete 3 pts
    • Out of season or absent 1 pt
  18. Name of the person who performed the audit Short text
  19. Comments and corrective actions Comments

About this template

This checklist is part of the InspectLoop template library. Yes / No checks score 1 point when met; ratings score the points shown for each option. The overall score is the percentage of points earned, with N/A answers excluded. In InspectLoop you can add photos, assign corrective actions, require sign-off and compare results across sites.

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