Checklist template

Retail - Halloween Merchandising

A ready-to-use checklist with 30 items in 5 sections, covering Store Front & "Spooky" Entrance, Inventory Density & Thematic Zoning, Signage & Pricing Integrity, Impulse & Cash Wrap Readiness, Safety & "Fright-Free" Maintenance. Use it as-is in InspectLoop, or adapt it to your own standards in minutes.

  • 5 Sections
  • 30 Items
  • 24 Yes / No checks
  • 5 Scored ratings
  • 236 Points

Use this template How audits work

1. Store Front & "Spooky" Entrance 6 items

  1. Is the "Halloween HQ" or main seasonal display visible from the sidewalk? Yes / No 10 pts
  2. Are animatronics or large props powered on and functioning correctly? Yes / No 8 pts
  3. Is the lighting adjusted to highlight seasonal displays (e.g., orange filters)? Yes / No 5 pts
  4. Are window decals or thematic signage level and free of damage? Yes / No 6 pts
  5. Is the entry floor space clear of tripping hazards from large pallet drops? Yes / No 9 pts
  6. Entrance Visual Impact: Rating
    • Highly Immersive 10 pts
    • Underwhelming 5 pts
    • Not Themed 0 pts

2. Inventory Density & Thematic Zoning 6 items

  1. Are shelves "fronted" with no visible gaps in high-demand candy? Yes / No 10 pts
  2. Are costumes organized by size and category (Adult, Child, Pet)? Yes / No 9 pts
  3. Are pumpkin carving kits cross-merchandised with porch décor? Yes / No 7 pts
  4. Are party supplies (plates/napkins) fully stocked and faced? Yes / No 8 pts
  5. Is "Last Minute" stock (makeup/masks) placed for easy access? Yes / No 6 pts
  6. Merchandising Quality: Rating
    • Fully Zoned/Abundant 10 pts
    • Significant Out-of-Stocks 5 pts
    • Disorganized/Messy 0 pts

3. Signage & Pricing Integrity 6 items

  1. Do all large props have clear, visible price tags attached? Yes / No 10 pts
  2. Are "Deal of the Week" or multi-buy signs (e.g., 2 for $10) posted? Yes / No 8 pts
  3. Is the signage consistent with the brand's Halloween style guide? Yes / No 5 pts
  4. Are "Sold Out" tags used instead of leaving empty shelf space? Yes / No 4 pts
  5. Are QR codes for digital coupons or "Costume Idea" guides scannable? Yes / No 6 pts
  6. Pricing Accuracy: Rating
    • 100% Correct 10 pts
    • Missing Tags 5 pts
    • Confusing Signage 0 pts

4. Impulse & Cash Wrap Readiness 6 items

  1. Are "Counter Candy" and single-serve treats at the POS? Yes / No 8 pts
  2. Are batteries cross-merchandised near light-up props/costumes? Yes / No 9 pts
  3. Is the queue line stocked with high-margin "Glow" accessories? Yes / No 7 pts
  4. Are "Bag-of-Candy" bulk drops placed in the path to the register? Yes / No 10 pts
  5. Is the POS updated with current seasonal discount codes? Yes / No 8 pts
  6. Impulse Strategy: Rating
    • High Conversion Potential 10 pts
    • Missed Sales Opportunities 5 pts
    • Poor Execution 0 pts

5. Safety & "Fright-Free" Maintenance 6 items

  1. Are battery-operated items checked for leakage or dead cells? Yes / No 6 pts
  2. Are tall displays/towers secured to prevent tipping (OSHA)? Yes / No 10 pts
  3. Is the area free of costume accessory clutter (swords/wands) on floor? Yes / No 7 pts
  4. Are all emergency exit signs unobstructed by seasonal banners? Yes / No 10 pts
  5. Safety Status: Rating
    • Safe/Organized 10 pts
    • Trip Hazards Noted 0 pts
    • Critical Access Block 0 pts
  6. Final summary Comments

Brand standards

At every site, every time