Checklist template

Fuel & Convenience Customer Experience

A ready-to-use checklist with 67 items in 6 sections, covering Exterior Brand Presence, The Customer Journey (Forecourt), Store Atmosphere & Vibe, Staff Engagement & Hospitality, Restroom Experience (The "Brand Killer"), Digital & Loyalty Integration. Use it as-is in InspectLoop, or adapt it to your own standards in minutes.

  • 6 Sections
  • 67 Items
  • 60 Yes / No checks
  • 6 Scored ratings
  • 1450 Points

Use this template How audits work

1. Exterior Brand Presence 11 items

  1. Is the high-rise "Price Sign" fully functional with no burnt-out LED digits? Yes / No 30 pts
  2. Does the fuel canopy feature clean, bright branding with no peeling decals? Yes / No 25 pts
  3. Are the "Entry" and "Exit" signs clearly branded and visible from the road? Yes / No 15 pts
  4. Is the forecourt free of non-brand "clutter" (unauthorized vendors)? Yes / No 20 pts
  5. Are all pump "Valance" graphics consistent with current brand colors? Yes / No 20 pts
  6. Is the building exterior painted and maintained to brand specifications? Yes / No 25 pts
  7. Are the curb paint and parking lines bright and professional? Yes / No 10 pts
  8. Is the main ID pylon free of rust, dirt, and bird nesting? Yes / No 15 pts
  9. Do pump toppers feature high-resolution, current brand imagery? Yes / No 15 pts
  10. Is the site landscaping trimmed and well-maintained? Yes / No 10 pts
  11. Brand Impact: Rating
    • Iconic 25 pts
    • Inconsistent 12 pts
    • Diluted 0 pts

2. The Customer Journey (Forecourt) 11 items

  1. Are windshield squeegees present, clean, and in fresh solution? Yes / No 15 pts
  2. Is there zero trash or debris on the ground near the pumps? Yes / No 20 pts
  3. Are receipt printers at the pump functional (no "See Cashier" errors)? Yes / No 40 pts
  4. Is the "Pay at Pump" screen clean and free of sun-damage/fading? Yes / No 20 pts
  5. Are paper towels stocked at the island dispensers? Yes / No 10 pts
  6. Are trash bins less than 75% full and wiped clean? Yes / No 15 pts
  7. Is the path from the pumps to the store clearly marked and safe? Yes / No 20 pts
  8. Are gloves (disposable) available and stocked for diesel fueling? Yes / No 10 pts
  9. Was the pump area free of offensive odors or standing water? Yes / No 15 pts
  10. Is the air/water station functional and the area tidy? Yes / No 15 pts
  11. Forecourt Experience: Rating
    • Seamless 30 pts
    • Functional 15 pts
    • Frustrating 0 pts

3. Store Atmosphere & Vibe 11 items

  1. Is the store lighting "Warm/Bright" and inviting (no flickering)? Yes / No 25 pts
  2. Is the "Soundtrack" (music) at an appropriate volume and on-brand? Yes / No 15 pts
  3. Does the store have a pleasant, fresh aroma (e.g., coffee/bakery)? Yes / No 25 pts
  4. Is the internal temperature comfortable (neither too hot nor too cold)? Yes / No 20 pts
  5. Are the floors polished and free of "scuff" marks or dirt? Yes / No 20 pts
  6. Is the "Navigation Signage" (Cooler, Coffee, Snacks) clear and stylish? Yes / No 15 pts
  7. Are aisles wide enough for two customers to pass comfortably? Yes / No 15 pts
  8. Is the checkout area uncluttered and easy to navigate? Yes / No 20 pts
  9. Are the walls and ceilings free of water stains or peeling paint? Yes / No 15 pts
  10. Is the "Community Board" (if any) tidy and relevant? Yes / No 5 pts
  11. Ambiance Rating: Rating
    • Premium 25 pts
    • Standard 12 pts
    • Poor 0 pts

4. Staff Engagement & Hospitality 11 items

  1. Did the staff member offer a friendly greeting upon entry? Yes / No 30 pts
  2. Are all staff in full, clean uniform with visible name tags? Yes / No 20 pts
  3. Did the cashier maintain eye contact and offer a "Thank You"? Yes / No 30 pts
  4. Did staff proactively offer help to customers appearing lost? Yes / No 25 pts
  5. Is the staff using "Customer-First" body language (not on phones)? Yes / No 40 pts
  6. Was the staff knowledgeable about the current brand promotion? Yes / No 20 pts
  7. Did the staff handle the transaction efficiently and accurately? Yes / No 25 pts
  8. Was the "Upsell" or "Suggested Sell" handled naturally? Yes / No 15 pts
  9. Is the staff grooming consistent with brand professional standards? Yes / No 15 pts
  10. Did the staff invite the customer to return or use the app? Yes / No 15 pts
  11. Service Excellence: Rating
    • Hospitality Leader 40 pts
    • Satisfactory 20 pts
    • Transactional Only 0 pts

5. Restroom Experience (The "Brand Killer") 11 items

  1. Is the restroom 100% free of offensive odors? Yes / No 50 pts
  2. Are floors, walls, and mirrors sparkling clean? Yes / No 30 pts
  3. Are soap, toilet paper, and paper towels fully stocked? Yes / No 40 pts
  4. Is the "Cleaning Log" signed and current (within the last 2 hours)? Yes / No 25 pts
  5. Are all fixtures (sinks, toilets, hand dryers) fully operational? Yes / No 40 pts
  6. Is the lighting bright and the vents free of dust buildup? Yes / No 15 pts
  7. Is the baby-changing station clean and stocked with liners? Yes / No 20 pts
  8. Is the restroom door handle/latch clean and working? Yes / No 15 pts
  9. Does the restroom décor match the brand's quality level? Yes / No 15 pts
  10. Is there a functional "hook" for purses/bags in the stall? Yes / No 5 pts
  11. Restroom Standard: Rating
    • Immaculate 50 pts
    • Average 25 pts
    • Unacceptable 0 pts

6. Digital & Loyalty Integration 12 items

  1. Is the "Loyalty App" QR code clearly visible at the register? Yes / No 25 pts
  2. Did the staff ask for the customer's loyalty card or app scan? Yes / No 40 pts
  3. Are "App-Only" deals highlighted on the shelf tags? Yes / No 20 pts
  4. Is the store's Wi-Fi (if offered) functional and easy to join? Yes / No 15 pts
  5. Are digital menu boards/screens current and displaying correctly? Yes / No 25 pts
  6. Is the "Online Ordering" or "Click & Collect" pickup area marked? Yes / No 20 pts
  7. Are social media handles displayed on-site for customer tagging? Yes / No 10 pts
  8. Is the "Brand Website" listed on the receipt for feedback? Yes / No 15 pts
  9. Are "Contactless Payment" options (Apple Pay/Google Pay) functional? Yes / No 30 pts
  10. Is there a "Feedback" kiosk or QR code for immediate surveys? Yes / No 20 pts
  11. Tech Engagement: Rating
    • Omnichannel Ready 30 pts
    • Basic 15 pts
    • Offline Only 0 pts
  12. Brand & CX Observation Summary: Comments

About this template

This checklist is part of the InspectLoop template library. Yes / No checks score 1 point when met; ratings score the points shown for each option. The overall score is the percentage of points earned, with N/A answers excluded. In InspectLoop you can add photos, assign corrective actions, require sign-off and compare results across sites.

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