Checklist template

Cosmetics gondola and brand wall standards

A ready-to-use checklist with 120 items in 6 sections, covering Brand walls, Testers, New launches, Pricing, Lighting, Cleanliness. Use it as-is in InspectLoop, or adapt it to your own standards in minutes.

  • 6 Sections
  • 120 Items
  • 103 Yes / No checks
  • 6 Scored ratings
  • 133 Points

Use this template How audits work

1. Brand walls 22 items

  1. Each brand stands at the gondola or wall position shown on the current store map from head office Yes / No 1 pt
  2. The brand logo header on each gondola walked is the version in the brand's current guidelines Yes / No 1 pt
  3. Campaign visuals on the gondolas are those listed in the visual calendar for the current period Yes / No 1 pt
  4. Visuals sit flat in their frames, with no bubbles, curling edges or light gaps Yes / No 1 pt
  5. The planogram used for each of 3 brands checked carries the latest issue date Yes / No 1 pt
  6. The brand's hero products sit at eye level where the planogram places them Yes / No 1 pt
  7. The number of foundation shades on display equals the number on the planogram Yes / No 1 pt
  8. Skin care is arranged in routine order (cleanse, treat, moisturize, protect) where the planogram calls for it Yes / No 1 pt
  9. Each product has at least the number of units per facing stated on the planogram Yes / No 1 pt
  10. Products are pulled to the front of the shelf with the name facing the customer Yes / No 1 pt
  11. Category navigation signs (Face, Eyes, Lips, Brows) are in place above the bays Yes / No 1 pt
  12. Callout tags such as "bestseller" or "award winner" appear only on the products head office lists Yes / No 1 pt
  13. Brand-supplied inserts and acrylic risers are all in place, with none substituted Yes / No 1 pt
  14. No product of another brand sits on a brand's gondola Yes / No 1 pt
  15. Minis and travel sizes are in their designated zone, not mixed with full sizes Yes / No 1 pt
  16. Value sets and gift sets are on the shelf the planogram assigns to them Yes / No 1 pt
  17. Gondola ends hold the feature named in the monthly merchandising directive Yes / No 1 pt
  18. Every floor stand in the cosmetics area is on head office's approved list Yes / No 1 pt
  19. A photo of the last completed brand reset was uploaded to head office Yes / No 1 pt
  20. Brands checked against their planogram Number
  21. Planogram deviations found on the brands checked Number
  22. Compliance of brand walls with planograms Rating
    • Matches on every brand checked 5 pts
    • Minor deviations 3 pts
    • Major deviations or an outdated planogram 1 pt

2. Testers 18 items

  1. Every product the planogram marks for a tester has one on display Yes / No 1 pt
  2. Each tester stands in front of or beside its sale stock, as the brand layout shows Yes / No 1 pt
  3. Testers carry the brand's tester sticker or "not for sale" marking Yes / No 1 pt
  4. Each of 10 testers checked is the shade named on its tray well Yes / No 1 pt
  5. Molded tester trays have no empty wells Yes / No 1 pt
  6. Palette testers are fixed to the display where the brand supplies a fixing Yes / No 1 pt
  7. Testers stand with the brand logo facing forward Yes / No 1 pt
  8. The mirror on each tester unit is at face height and firmly attached Yes / No 1 pt
  9. The applicator dispenser on each gondola is the company fixture, not a loose cup or box Yes / No 1 pt
  10. The sign explaining how to try products hygienically is in place on each gondola Yes / No 1 pt
  11. The shade-finder chart or QR code on the complexion bays is present and scans Yes / No 1 pt
  12. Each skin care tester has a name card beside it Yes / No 1 pt
  13. Printed swatch cards are in place for products the brand does not supply as live testers Yes / No 1 pt
  14. Testers of products no longer in the assortment have been taken off the display Yes / No 1 pt
  15. Testers do not hide the price strip or the sale stock behind them Yes / No 1 pt
  16. Missing testers are listed on an open tester order with the date requested Yes / No 1 pt
  17. Testers missing on the 3 brands checked Number
  18. Presentation of testers on the gondolas Rating
    • Complete, marked and in position 5 pts
    • A few missing or out of position 3 pts
    • Many missing or unmarked 1 pt

3. New launches 23 items

  1. The launch calendar from head office is printed or open on the store device Yes / No 1 pt
  2. Each launch due by today is set on the floor Yes / No 1 pt
  3. No launch was put on display before the release date given by the brand Yes / No 1 pt
  4. Each launch stands in the space named in the directive (front table, gondola end or "new" bay) Yes / No 1 pt
  5. A "new" marker is on each launch product Yes / No 1 pt
  6. "New" markers older than the period set by the company have been removed Yes / No 1 pt
  7. The launch topper or visual is installed in the size the fixture takes Yes / No 1 pt
  8. The full shade range of the launch was on display on the first day Yes / No 1 pt
  9. Launch testers were on display on the first day Yes / No 1 pt
  10. Launch stock was received and counted before the launch date Yes / No 1 pt
  11. The "exclusive" badge is shown on products sold only by this retailer Yes / No 1 pt
  12. The "just arrived" table at the front holds only products launched within the period set by the company Yes / No 1 pt
  13. Products displaced by a launch were moved to the position given in the directive Yes / No 1 pt
  14. Displays of launches that have ended were taken down by the end date Yes / No 1 pt
  15. The staff briefing sheet for the latest launch is initialed by the advisors Yes / No 1 pt
  16. Screens at the brand walls play the content loop for the current launch Yes / No 1 pt
  17. The window display shows the campaign named in the directive Yes / No 1 pt
  18. Launch material that did not arrive was reported to head office through the ticket system Yes / No 1 pt
  19. The completion photo for the latest launch was submitted by the deadline Yes / No 1 pt
  20. Launches due this month Number
  21. Launches set on time this month Number
  22. Date the most recent launch was set Date
  23. Execution of new launches Rating
    • Every launch on time and complete 5 pts
    • On time with elements missing 3 pts
    • Late or not set 1 pt

4. Pricing 19 items

  1. Every product on the 2 gondolas checked has a price label on the shelf-edge strip Yes / No 1 pt
  2. Price labels are in the company's current printed format Yes / No 1 pt
  3. Price labels show the size in ml or oz Yes / No 1 pt
  4. Each label sits directly below the product it prices Yes / No 1 pt
  5. The shelf price matched the register for 10 items scanned Yes / No 1 pt
  6. Each size of a product sold in several sizes has its own label Yes / No 1 pt
  7. Value sets show their value claim in the wording approved by the company Yes / No 1 pt
  8. Promotional signs are in the company sign holders, not taped to the fixture Yes / No 1 pt
  9. Promotional signs in the cosmetics area show an end date that has not passed Yes / No 1 pt
  10. Last-chance items carry the markdown label Yes / No 1 pt
  11. Last-chance items are grouped in the last-chance bay Yes / No 1 pt
  12. Shades sold at a different price from the rest of the range carry their own label at the shade Yes / No 1 pt
  13. Labels for products no longer in the assortment have been removed Yes / No 1 pt
  14. This week's price changes were applied by their effective date Yes / No 1 pt
  15. Unit prices are shown where local regulation requires them Yes / No 1 pt
  16. Prices on brand-supplied tester-unit cards, where the brand uses them, match the shelf-edge label Yes / No 1 pt
  17. Electronic shelf labels, where used, all show a price, with none blank Yes / No 1 pt
  18. Price mismatches found in the 10 items scanned Number
  19. Price labeling on the gondolas Rating
    • Complete and accurate 5 pts
    • A few missing labels, no mismatches 3 pts
    • Mismatches or many missing labels 1 pt

5. Lighting 19 items

  1. Every shelf light strip on the gondolas walked is lit Yes / No 1 pt
  2. Backlit brand headers are lit evenly, with no dark segments Yes / No 1 pt
  3. Lightbox visuals show no flicker Yes / No 1 pt
  4. All lamps within one gondola give the same color of light, with no mix of warm and cool Yes / No 1 pt
  5. Mirror lights at the tester units work Yes / No 1 pt
  6. Ceiling spotlights are aimed at the brand walls and feature tables, not at the aisle floor Yes / No 1 pt
  7. Spotlights were re-aimed after the last floor move Yes / No 1 pt
  8. No ceiling lamp is out above the cosmetics area Yes / No 1 pt
  9. Lipsticks and cream products under spotlights are not warm or softened to the touch Yes / No 1 pt
  10. Screens on the gondolas are on, with no error message Yes / No 1 pt
  11. Window display lighting is on during the hours set by company policy Yes / No 1 pt
  12. The shade-matching area is lit with daylight-balanced lamps Yes / No 1 pt
  13. Cables and transformers are hidden, with no wires trailing at the gondola base Yes / No 1 pt
  14. Each lighting fault found has an open maintenance ticket Yes / No 1 pt
  15. No open lighting ticket is older than the limit set by company policy Yes / No 1 pt
  16. All gondola lighting was switched on before the store opened today Yes / No 1 pt
  17. Unlit shelf light strips counted on the gondolas walked Number
  18. Date of the oldest open lighting ticket Date
  19. Lighting of the cosmetics area Rating
    • Fully lit and well aimed 5 pts
    • A few lamps out or misaimed 3 pts
    • Dark gondolas or headers 1 pt

6. Cleanliness 19 items

  1. Acrylic tester trays are free of powder fallout Yes / No 1 pt
  2. Shelves are dusted behind the product, not only at the front edge Yes / No 1 pt
  3. Gondola bases and kick plates are free of scuffs and dirt Yes / No 1 pt
  4. Mirrored and glass surfaces of the gondolas are free of fingerprints Yes / No 1 pt
  5. The tops of headers and visual frames are free of dust Yes / No 1 pt
  6. Sale units are free of makeup marks Yes / No 1 pt
  7. Sale cartons are not crushed or torn Yes / No 1 pt
  8. Sale units that customers have opened or swatched have been taken off the shelf Yes / No 1 pt
  9. Seals and cellophane are intact on a sample of 10 sale units Yes / No 1 pt
  10. Fixtures show no tape residue or old sticker marks Yes / No 1 pt
  11. Cracked acrylic and chipped shelves are reported on a maintenance ticket Yes / No 1 pt
  12. No cartons, totes or cleaning tools stand at the brand walls Yes / No 1 pt
  13. Drawers under the gondolas close fully Yes / No 1 pt
  14. The floor along the gondola bases is free of debris Yes / No 1 pt
  15. The cleaning rota for the brand walls is signed for the current week Yes / No 1 pt
  16. Fixtures above 6 ft (1.8 m) are dusted on the schedule set by the company Yes / No 1 pt
  17. Name of the manager or visual merchandiser who walked the gondolas Short text
  18. Overall brand presentation Rating
    • Walls to planogram, lit and clean 5 pts
    • Gaps in one of these areas 3 pts
    • Gaps in several of these areas 1 pt
  19. Corrective actions required Comments

About this template

This checklist is part of the InspectLoop template library. Yes / No checks score 1 point when met; ratings score the points shown for each option. The overall score is the percentage of points earned, with N/A answers excluded. In InspectLoop you can add photos, assign corrective actions, require sign-off and compare results across sites.

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