Checklist template

Beauty and cosmetics department merchandising for drugstores

A ready-to-use checklist with 108 items in 6 sections, covering Cosmetic walls, Testers, New launches, Pricing, Cleanliness, Security fixtures. Use it as-is in InspectLoop, or adapt it to your own standards in minutes.

  • 6 Sections
  • 108 Items
  • 90 Yes / No checks
  • 6 Scored ratings
  • 120 Points

Use this template How audits work

1. Cosmetic walls 19 items

  1. Linear feet or meters of cosmetic wall in this store Number
  2. Each brand occupies the bays assigned to it on the cosmetics floor plan Yes / No 1 pt
  3. Brand header panels are installed above the correct brand Yes / No 1 pt
  4. Backlit brand headers and shelf lights are all working Yes / No 1 pt
  5. Burned-out header or shelf lights counted on the cosmetic wall Number
  6. Each wall follows the brand's current planogram, checked on 2 brands Yes / No 1 pt
  7. Products are grouped by face, eyes, lips and nails in the order shown on the planogram Yes / No 1 pt
  8. Foundation and concealer shades run from light to dark in the planogram sequence Yes / No 1 pt
  9. Each shade sits in the tray slot labeled with that shade name or number Yes / No 1 pt
  10. Shade labels in the tray slots can be read, with none missing Yes / No 1 pt
  11. Gravity-feed trays and pushers bring the next unit to the front Yes / No 1 pt
  12. Empty tray slots have been reported, not filled with a different shade Yes / No 1 pt
  13. Empty shade slots counted in one brand wall checked Number
  14. Carded items (mascara, brow pencils, false lashes) hang one product per peg Yes / No 1 pt
  15. Discontinued shades have been removed and their slots re-labeled Yes / No 1 pt
  16. Nail polish shades are in the planogram sequence with labels facing forward Yes / No 1 pt
  17. The base deck and lower drawers hold only backstock for the brand above Yes / No 1 pt
  18. Acrylic trays and wall graphics are free of cracks and peeling Yes / No 1 pt
  19. Condition of the cosmetic walls against the brand planograms Rating
    • Set to planogram and fully lit 5 pts
    • Mostly set, with gaps or lights out 3 pts
    • Disorganized 1 pt

2. Testers 20 items

  1. Each product family that the brand designates for testers has one in place Yes / No 1 pt
  2. Testers are marked with a tester label and cannot be mistaken for sale stock Yes / No 1 pt
  3. Testers sit in the tester tray or holder, not loose among sale stock Yes / No 1 pt
  4. Lipstick and foundation testers match the shade labeled on the slot Yes / No 1 pt
  5. No tester is empty, dried out or broken Yes / No 1 pt
  6. Testers found empty, dried out or broken Number
  7. Disposable applicators (wands, sponges, cotton swabs) are stocked at the tester station Yes / No 1 pt
  8. Makeup remover or cleansing wipes are available at the tester station Yes / No 1 pt
  9. A waste bin for used applicators is within reach of the tester station Yes / No 1 pt
  10. Customers are directed by a sign to use disposable applicators rather than apply testers directly Yes / No 1 pt
  11. Lipstick testers are wiped or shaved clean on the schedule set by company policy Yes / No 1 pt
  12. Mascara and liquid eyeliner are offered for testing only with single-use wands Yes / No 1 pt
  13. Tester tips and caps are clean, with no product buildup Yes / No 1 pt
  14. Fragrance testers are fixed to the display or kept at the counter, with blotter strips available Yes / No 1 pt
  15. Skin care testers have pumps or spatulas so fingers do not enter the jar Yes / No 1 pt
  16. Mirrors at the tester station are clean and unbroken Yes / No 1 pt
  17. No sale-stock unit has been opened and used as a tester Yes / No 1 pt
  18. A replacement request is on file for each tester found missing or unusable Yes / No 1 pt
  19. Date testers were last replaced or refreshed Date
  20. Condition and hygiene of testers Rating
    • Complete, clean and labeled 5 pts
    • Some missing or worn 3 pts
    • Unsanitary or mostly missing 1 pt

3. New launches 18 items

  1. The launch calendar for the current period is available in the department Yes / No 1 pt
  2. Each launch due by today's date is on display Yes / No 1 pt
  3. Launches due by today that are not on display Number
  4. Launch product is in the position specified (wall cut-in, endcap or counter unit) Yes / No 1 pt
  5. Vendor-supplied launch display units are assembled with their graphics Yes / No 1 pt
  6. Launch shades are all present on the display Yes / No 1 pt
  7. Launch items have shelf tags or price strips Yes / No 1 pt
  8. Launch items scan at the register Yes / No 1 pt
  9. Launch displays were not put on the floor before the release date set by the brand Yes / No 1 pt
  10. Limited-edition collections are displayed together, not split across the wall Yes / No 1 pt
  11. The products that a launch replaces were removed or marked down as instructed Yes / No 1 pt
  12. Launch graphics from campaigns that have ended were taken down Yes / No 1 pt
  13. The beauty advisor or cosmetician could describe the main selling point of the latest launch Yes / No 1 pt
  14. Samples supplied for the launch are being handed out, not stored in the stockroom Yes / No 1 pt
  15. Gift-with-purchase offers tied to a launch are displayed with their conditions Yes / No 1 pt
  16. Vendor representative visits are recorded in the visit log Yes / No 1 pt
  17. Date of the last visit by a cosmetics vendor representative Date
  18. Execution of new launches Rating
    • On display, complete and on time 5 pts
    • On display but incomplete or late 3 pts
    • Not executed 1 pt

4. Pricing 16 items

  1. Every tray or peg on the wall checked has a price strip or tag Yes / No 1 pt
  2. The price on the strip matched the register for 10 cosmetics scanned Yes / No 1 pt
  3. Cosmetics out of the 10 scanned with a price difference Number
  4. Price strips line up with the product above them Yes / No 1 pt
  5. Promotional offers (buy one get one, multi-buy) are signed at the brand they apply to Yes / No 1 pt
  6. Promotional signs in the department show an end date that has not passed Yes / No 1 pt
  7. Loyalty bonus offers on beauty are signed at the wall Yes / No 1 pt
  8. Clearance cosmetics carry a clearance sticker showing the reduced price Yes / No 1 pt
  9. Clearance cosmetics are gathered in the designated clearance section, not left in the wall Yes / No 1 pt
  10. Prestige or dermo-cosmetic brands with fixed pricing are not discounted outside company-approved events Yes / No 1 pt
  11. Gift sets show the set price on the shelf, not only on the box Yes / No 1 pt
  12. Fragrances in the locked case have a price visible through the glass Yes / No 1 pt
  13. Price strips for removed items were pulled Yes / No 1 pt
  14. Unit pricing is shown where local regulation or company policy requires it Yes / No 1 pt
  15. Price signs are the printed company version, with no handwritten signs Yes / No 1 pt
  16. Price presentation in the beauty department Rating
    • Complete and accurate 5 pts
    • Some missing or inaccurate 3 pts
    • Many missing or wrong 1 pt

5. Cleanliness 16 items

  1. Wall trays are free of dust, spilled powder and broken product Yes / No 1 pt
  2. Glass shelves and counters show no fingerprints or makeup smears Yes / No 1 pt
  3. The floor in front of the cosmetic walls is free of spilled product and packaging Yes / No 1 pt
  4. Leaking, broken or unsealed units have been removed from sale Yes / No 1 pt
  5. Damaged or opened sale units found in the department Number
  6. Sale units checked have intact seals or safety wraps where the brand uses them Yes / No 1 pt
  7. Nail polish bottles show no leaks or dried spills on the shelf Yes / No 1 pt
  8. Brand graphics and lightboxes are wiped clean Yes / No 1 pt
  9. The beauty counter or advisor station is tidy, with no personal items in view Yes / No 1 pt
  10. Brushes and tools used for makeovers are sanitized between customers Yes / No 1 pt
  11. Hand sanitizer is available at the beauty counter Yes / No 1 pt
  12. A cleaning schedule for the cosmetic walls is posted and initialed for the current week Yes / No 1 pt
  13. Empty cartons and vendor shipping boxes are cleared from the department Yes / No 1 pt
  14. Under-shelf drawers are free of loose product and trash Yes / No 1 pt
  15. Skin care and sun care checked in the department are within their expiry date Yes / No 1 pt
  16. Cleanliness of the beauty department Rating
    • No dust, smears or spilled product 5 pts
    • Some dust or smears 3 pts
    • Spilled product, broken units or heavy dust 1 pt

6. Security fixtures 19 items

  1. Locked cases for fragrance and prestige skin care are locked Yes / No 1 pt
  2. Boxes in the locked beauty case face the glass, with the brand and product name readable Yes / No 1 pt
  3. The locked beauty case is lit, with no bulb or light strip out Yes / No 1 pt
  4. Anti-sweep hooks or locking pegs are used for the items named in the company's high-theft list Yes / No 1 pt
  5. Anti-sweep hooks release one unit at a time when tested Yes / No 1 pt
  6. Keeper boxes or security tags are applied to the items named in the company's high-theft list Yes / No 1 pt
  7. Security tags do not cover the shade name, ingredients or expiry information Yes / No 1 pt
  8. Security tags are removed or deactivated at the beauty register without damaging the packaging Yes / No 1 pt
  9. Dummy or empty display boxes are used for fragrance where the brand supplies them Yes / No 1 pt
  10. Security fixtures on the wall are the ones shown on the brand planogram, with no cable ties or tape added by the store Yes / No 1 pt
  11. The beauty wall can be seen from the beauty counter or the nearest staffed register Yes / No 1 pt
  12. Locking pegs and keeper boxes are the size made for the product, with no carton crushed or bent Yes / No 1 pt
  13. Items on the company's high-theft list found on the wall without their security fixture Number
  14. Testers are tethered or counted where the company requires it Yes / No 1 pt
  15. High-value backstock is kept in a locked drawer or the locked stockroom Yes / No 1 pt
  16. Security fixtures still allow customers to see the shade and read the price Yes / No 1 pt
  17. Name of the beauty advisor or department lead Short text
  18. Overall standard of the beauty and cosmetics department Rating
    • Walls set, testers clean and prices complete 5 pts
    • Walls set, with gaps in testers, prices or cleanliness 3 pts
    • Walls disorganized or testers unsanitary 1 pt
  19. Corrections required, by brand wall Comments

About this template

This checklist is part of the InspectLoop template library. Yes / No checks score 1 point when met; ratings score the points shown for each option. The overall score is the percentage of points earned, with N/A answers excluded. In InspectLoop you can add photos, assign corrective actions, require sign-off and compare results across sites.

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