Checklist template

Promotional signage and membership offers for fitness centers

A ready-to-use checklist with 100 items in 6 sections, covering Exterior, Entrance, Floor, Digital screens, Offer accuracy, Removal. Use it as-is in InspectLoop, or adapt it to your own standards in minutes.

  • 6 Sections
  • 100 Items
  • 82 Yes / No checks
  • 6 Scored ratings
  • 112 Points

Use this template How audits work

1. Exterior 17 items

  1. The banner for the current membership offer hangs in the position named in the campaign guide Yes / No 1 pt
  2. The banner is taut and level, with every grommet tied Yes / No 1 pt
  3. The banner is free of fading and tears Yes / No 1 pt
  4. Window posters or clings of the current campaign are on the windows named in the placement map Yes / No 1 pt
  5. Window graphics cover no more glass than company policy and the lease allow Yes / No 1 pt
  6. The sidewalk sign carries the current offer and is outside during opening hours Yes / No 1 pt
  7. The sidewalk sign leaves the walkway and the door swing clear Yes / No 1 pt
  8. Feather flags are upright, untangled and not frayed Yes / No 1 pt
  9. Every letter of the illuminated building sign lights up Yes / No 1 pt
  10. The club's panel on the plaza pylon or monument sign is intact and lit Yes / No 1 pt
  11. The banner and the window posters are lit or can be read after dark, where the club is open in the evening Yes / No 1 pt
  12. No third-party flyer or notice is taped to the doors or windows Yes / No 1 pt
  13. Landlord or municipal approval for temporary banners is on file, where required Yes / No 1 pt
  14. The offer headline on the banner can be read from the parking lot entrance Yes / No 1 pt
  15. A photo of the exterior signage was sent to marketing by the campaign start date Yes / No 1 pt
  16. Date the current exterior banner was installed Date
  17. Condition of exterior promotional signage Rating
    • Current, clean and well placed 5 pts
    • Current but worn or badly placed 3 pts
    • Missing or outdated 1 pt

2. Entrance 14 items

  1. The vestibule poster frame holds the current offer poster Yes / No 1 pt
  2. No poster frame at the entrance is empty Yes / No 1 pt
  3. The front desk carries the current offer on a counter mat or tent card Yes / No 1 pt
  4. The price board at the desk shows the tiers and prices sold today Yes / No 1 pt
  5. The referral offer (bring a friend) is displayed at check-in Yes / No 1 pt
  6. Trial pass or guest pass cards are stocked at the desk Yes / No 1 pt
  7. The QR code on the entrance sign opens the current join page when scanned Yes / No 1 pt
  8. Rate cards at the desk carry the version date of the current campaign Yes / No 1 pt
  9. Entrance signs are in company frames or holders, with none taped to walls or glass Yes / No 1 pt
  10. Front desk employees wear the campaign shirt or button, where the campaign includes one Yes / No 1 pt
  11. Local business flyers are confined to the community board Yes / No 1 pt
  12. Take-away flyers of the current offer are stocked in the holder at the entrance Yes / No 1 pt
  13. The membership sales desk displays the current offer sheet Yes / No 1 pt
  14. Visibility of the current offer to a person walking in Rating
    • Seen at once from the door 5 pts
    • Present but has to be looked for 3 pts
    • Not visible 1 pt

3. Floor 16 items

  1. The personal training offer poster is displayed in the free-weight or training area Yes / No 1 pt
  2. Locker room poster frames hold creative of the current campaign Yes / No 1 pt
  3. Stall-door frames in the locker rooms hold current creative Yes / No 1 pt
  4. Mirror clings are placed only where the placement map shows them Yes / No 1 pt
  5. Cardio row toppers or console cards carry the current message Yes / No 1 pt
  6. The upgrade message for premium amenities is posted at the amenity (hydromassage, tanning, recovery room) Yes / No 1 pt
  7. The studio door shows the poster for the newest class or program launch Yes / No 1 pt
  8. The retail promotion sign at the pro shop is this month's Yes / No 1 pt
  9. No promotional sign covers a safety notice, an equipment instruction placard or an exit sign Yes / No 1 pt
  10. Floor decals lie flat with no lifted edges Yes / No 1 pt
  11. Frames are level and at the standard mounting height Yes / No 1 pt
  12. The number of promotional signs on the floor is within the maximum set by the campaign guide Yes / No 1 pt
  13. The member challenge board or leaderboard shows the current challenge Yes / No 1 pt
  14. Promotional frames on the workout floor and in the locker rooms Number
  15. Frames found empty or holding outdated creative Number
  16. Execution of floor signage against the placement map Rating
    • Every placement correct 5 pts
    • Most placements correct 3 pts
    • Placement map not followed 1 pt

4. Digital screens 17 items

  1. Every promotional screen is on and playing Yes / No 1 pt
  2. Promotional screens off or showing an error Number
  3. The screens play this month's playlist from head office Yes / No 1 pt
  4. Locally added slides use the company slide layout Yes / No 1 pt
  5. The offer slide shows the same price and end date as the printed signs Yes / No 1 pt
  6. No slide advertises an event whose date has passed Yes / No 1 pt
  7. The front desk screen can be seen from the check-in line Yes / No 1 pt
  8. The media player has synchronized with the network within the last 7 days Yes / No 1 pt
  9. Date of the media player's last synchronization Date
  10. Screens are free of cracks, dead pixels and burn-in Yes / No 1 pt
  11. Promotional screens are muted or at the volume set by company policy Yes / No 1 pt
  12. Screens switch on and off with the club's opening hours Yes / No 1 pt
  13. No promotional screen shows television, streaming or personal content Yes / No 1 pt
  14. Screen cables are hidden and mounts are tight Yes / No 1 pt
  15. The class schedule screen matches today's timetable Yes / No 1 pt
  16. The club's page on the website or in the app shows the same offer as the signs Yes / No 1 pt
  17. Digital signage Rating
    • Current content on every screen 5 pts
    • Current content, some screens down 3 pts
    • Outdated content or most screens down 1 pt

5. Offer accuracy 18 items

  1. The enrollment fee on the signs equals the enrollment fee set up in the membership system for the offer Yes / No 1 pt
  2. The dues on the signs equal the dues set up in the membership system Yes / No 1 pt
  3. Every offer sign shows the offer's end date Yes / No 1 pt
  4. The disclaimer (annual fee, commitment term, taxes) appears in full, not trimmed or covered Yes / No 1 pt
  5. The price quoted by a front desk employee matched the signs Yes / No 1 pt
  6. A front desk employee stated the current offer and its end date without looking them up Yes / No 1 pt
  7. The promotion code on the signs is accepted on the online join page Yes / No 1 pt
  8. The club displays creative only for offers in which it takes part Yes / No 1 pt
  9. Locally created offers have written approval from marketing or the franchisor Yes / No 1 pt
  10. Claims such as "free" or "no commitment" appear only as worded in the approved creative Yes / No 1 pt
  11. No sign compares the club with a named competitor without approval Yes / No 1 pt
  12. Amenities listed on tier signs exist at this club Yes / No 1 pt
  13. Student, senior and corporate rate signs match the programs active in the membership system Yes / No 1 pt
  14. The campaign guide and placement map of the current campaign are available at the club Yes / No 1 pt
  15. Name of the current campaign Short text
  16. End date of the current offer Date
  17. Signs found with a price or a date that differs from the membership system Number
  18. Accuracy of the offers on display Rating
    • Every sign matches the system 5 pts
    • One discrepancy 3 pts
    • Several discrepancies 1 pt

6. Removal 18 items

  1. No signage of a previous campaign remains outside Yes / No 1 pt
  2. No signage of a previous campaign remains inside Yes / No 1 pt
  3. Rate cards and pass cards of ended offers are gone from the desk and the sales office Yes / No 1 pt
  4. Seasonal campaign decor (New Year, summer) was removed by the date in the campaign calendar Yes / No 1 pt
  5. Windows and walls are free of tape residue, cling adhesive and cut cable ties Yes / No 1 pt
  6. Old banners are discarded or stored as marketing instructed, out of members' view Yes / No 1 pt
  7. Reusable hardware (sidewalk signs, banner stands, flag poles) is stored clean and complete Yes / No 1 pt
  8. Slides of the previous campaign were deleted from the local playlist Yes / No 1 pt
  9. Ended offers can no longer be selected at the point of sale Yes / No 1 pt
  10. The community board holds no flyer for a past event Yes / No 1 pt
  11. One named employee is responsible for campaign change-overs Yes / No 1 pt
  12. The last change-over was completed on the date in the campaign calendar Yes / No 1 pt
  13. Date of the last campaign change-over Date
  14. Completion photos of the last change-over were sent to marketing Yes / No 1 pt
  15. Outdated signs removed during this visit Number
  16. Name of the manager on duty Short text
  17. Overall execution of promotional signage Rating
    • Meets the standard 5 pts
    • Partly meets the standard 3 pts
    • Does not meet the standard 1 pt
  18. Corrective actions required Comments

About this template

This checklist is part of the InspectLoop template library. Yes / No checks score 1 point when met; ratings score the points shown for each option. The overall score is the percentage of points earned, with N/A answers excluded. In InspectLoop you can add photos, assign corrective actions, require sign-off and compare results across sites.

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