Checklist template

Promotional signage execution for convenience stores

A ready-to-use checklist with 104 items in 6 sections, covering Window, Pump toppers, In-store signs, Pricing, Timing, Removal. Use it as-is in InspectLoop, or adapt it to your own standards in minutes.

  • 6 Sections
  • 104 Items
  • 87 Yes / No checks
  • 6 Scored ratings
  • 117 Points

Use this template How audits work

1. Window 18 items

  1. The signage kit for the current promotional period was received complete, checked against its packing list Yes / No 1 pt
  2. The placement guide for the current period is available at the store Yes / No 1 pt
  3. Each window poster is in the window position assigned by the placement guide Yes / No 1 pt
  4. Window posters are mounted in the company poster frames or static-cling holders, not with tape Yes / No 1 pt
  5. The number of window posters is within the maximum set by company policy Yes / No 1 pt
  6. The cashier at the register can be seen from the parking lot through the windows Yes / No 1 pt
  7. No poster is placed in the window band that company policy keeps clear for visibility Yes / No 1 pt
  8. The entrance door glass carries only the decals listed in the placement guide Yes / No 1 pt
  9. Window posters face outward and are right side up Yes / No 1 pt
  10. No window poster is sun-faded, wrinkled or peeling at a corner Yes / No 1 pt
  11. No handwritten sign is posted in a window or on the door Yes / No 1 pt
  12. Supplier posters in the windows are limited to those approved for this period Yes / No 1 pt
  13. No tobacco, vaping or alcohol advertisement is in a window where local regulation or company policy prohibits it Yes / No 1 pt
  14. The window glass around the posters is free of old tape and adhesive residue Yes / No 1 pt
  15. Lit window signs are switched on during trading hours Yes / No 1 pt
  16. Every tube or LED segment of the lit window signs is working Yes / No 1 pt
  17. Number of promotional posters in the windows at the time of the visit Number
  18. Window signage compared with the placement guide Rating
    • Every position correct 5 pts
    • 1 or 2 positions wrong or empty 3 pts
    • Guide not followed 1 pt

2. Pump toppers 17 items

  1. Every fuel dispenser has a pump topper frame in usable condition Yes / No 1 pt
  2. Each pump topper shows the insert for the current promotional period Yes / No 1 pt
  3. Pump topper inserts are the same on both faces of a dispenser unless the guide assigns different offers Yes / No 1 pt
  4. Inserts sit square and flat in the frame, not slipped, bowed or creased Yes / No 1 pt
  5. Pump topper frames are free of cracks and fuel residue Yes / No 1 pt
  6. The clear cover of each pump topper is not yellowed or clouded Yes / No 1 pt
  7. Squawk-box or pump-screen advertising, where fitted, plays this period's in-store offer Yes / No 1 pt
  8. Nozzle talkers on the fuel handles show the current offer Yes / No 1 pt
  9. Bollard covers or island signs carry this period's artwork Yes / No 1 pt
  10. Curb signs and windmaster frames at the forecourt entrance hold this period's poster Yes / No 1 pt
  11. Windmaster bases are weighted so the signs stand upright in wind Yes / No 1 pt
  12. Forecourt signs do not block the driver's sight line at the lot exits Yes / No 1 pt
  13. Signs on the dispensers do not cover the price per unit, the grade labels or the safety decals Yes / No 1 pt
  14. The offers shown at the pump are for items in stock inside the store today Yes / No 1 pt
  15. The pole or monument sign reader board, if used for promotions, shows this period's message Yes / No 1 pt
  16. Dispensers with a missing or outdated pump topper insert Number
  17. Pump topper execution across the forecourt Rating
    • Current on every dispenser 5 pts
    • Outdated or missing on 1 or 2 dispensers 3 pts
    • Outdated or missing on most dispensers 1 pt

3. In-store signs 18 items

  1. Ceiling danglers hang at the locations marked in the placement guide Yes / No 1 pt
  2. Ceiling danglers clear the floor by the height set by company policy Yes / No 1 pt
  3. Cooler door clings are on the doors that hold the promoted beverages Yes / No 1 pt
  4. Shelf talkers are attached at the shelf position of the promoted item Yes / No 1 pt
  5. Shelf talkers do not cover the price tag of a neighboring item Yes / No 1 pt
  6. The fountain and coffee area carries this period's beverage sign in its frame Yes / No 1 pt
  7. The roller grill and hot case sign holders show this period's food offer Yes / No 1 pt
  8. Floor decals are placed at the locations in the guide Yes / No 1 pt
  9. Floor decals lie flat with no lifted edge Yes / No 1 pt
  10. The register topper or counter mat shows this period's featured offer Yes / No 1 pt
  11. Promotional signs inside the store are in sign holders, not taped to fixtures Yes / No 1 pt
  12. A loyalty program sign is posted at the register Yes / No 1 pt
  13. The restroom door or hallway frame holds this period's poster where the guide calls for one Yes / No 1 pt
  14. Digital screens inside the store play the current period's playlist Yes / No 1 pt
  15. No in-store sign blocks a security camera or a convex mirror Yes / No 1 pt
  16. No sign blocks the exit sign, the fire extinguisher or the electrical panel Yes / No 1 pt
  17. In-store sign positions in the guide found empty during the visit Number
  18. In-store signage compared with the placement guide Rating
    • Every position correct 5 pts
    • A few positions wrong or empty 3 pts
    • Guide not followed 1 pt

4. Pricing 16 items

  1. 5 advertised items sampled scanned at the price printed on the sign Yes / No 1 pt
  2. Advertised items out of the 5 sampled that scanned at a different price Number
  3. The price on each window poster matches the price on the shelf tag of the same item Yes / No 1 pt
  4. The price on the pump topper matches the price charged inside the store Yes / No 1 pt
  5. Multi-buy signs state the quantity required to get the price Yes / No 1 pt
  6. Signs with a loyalty member price also show the regular price Yes / No 1 pt
  7. Signs for offers limited to certain sizes or flavors state the limitation Yes / No 1 pt
  8. Combo signs name each item included in the combo Yes / No 1 pt
  9. The price zone printed on the signage kit matches the price zone of this store Yes / No 1 pt
  10. Beverage price signs state "plus deposit" where a container deposit applies Yes / No 1 pt
  11. Blank price signs filled in at the store use the company number kit or printed template Yes / No 1 pt
  12. The shelf tags of promoted items are the promotional tags, not the regular tags Yes / No 1 pt
  13. The end date or disclaimer printed on each sign is legible, not trimmed off or hidden by the frame Yes / No 1 pt
  14. Pricing errors found on signs since the start of the period were reported to the pricing help desk Yes / No 1 pt
  15. Advertised item that scanned at the wrong price, if any Short text
  16. Agreement between signed prices and scanned prices Rating
    • All sampled items agree 5 pts
    • 1 item disagrees 3 pts
    • 2 or more items disagree 1 pt

5. Timing 17 items

  1. Start date of the current promotional period Date
  2. Date the current signage was put up at this store Date
  3. The signage kit arrived at the store before the first day of the promotional period Yes / No 1 pt
  4. The signage was put up on the changeover day set by the promotional calendar Yes / No 1 pt
  5. Changeover was completed before the morning rush on the first day of the period Yes / No 1 pt
  6. The changeover task is assigned to a named employee on the schedule Yes / No 1 pt
  7. The promotional calendar for the next period is posted in the back office Yes / No 1 pt
  8. Signs for mid-period offers were added on their start date Yes / No 1 pt
  9. Fuel discount signs were changed on the day the offer changed Yes / No 1 pt
  10. Missing or damaged kit pieces were reordered within the time set by company policy Yes / No 1 pt
  11. The store confirmed completion of the changeover to the district manager by photo or checklist Yes / No 1 pt
  12. The order record shows the promoted items were ordered for delivery before the first day of the period Yes / No 1 pt
  13. The changeover checklist for this period records a price scan of the promoted items on the first day Yes / No 1 pt
  14. Seasonal signs (ice, windshield washer fluid, hot beverages) went up on the seasonal calendar date Yes / No 1 pt
  15. The employee on duty knows which day the next changeover is due Yes / No 1 pt
  16. Days between the start of the period and the completion of the changeover Number
  17. Timeliness of the last signage changeover Rating
    • Completed on the changeover day 5 pts
    • Completed 1 to 2 days late 3 pts
    • More than 2 days late or still incomplete 1 pt

6. Removal 18 items

  1. No sign for an offer that has ended is displayed in the windows Yes / No 1 pt
  2. No sign for an offer that has ended is displayed at the pumps Yes / No 1 pt
  3. No shelf talker for an ended offer remains on the shelves Yes / No 1 pt
  4. Cooler door clings from earlier periods have been peeled off the doors Yes / No 1 pt
  5. Signs for sold-out limited offers were taken down when the stock ran out Yes / No 1 pt
  6. Contest and sweepstakes signs were removed by the contest closing date Yes / No 1 pt
  7. Old inserts are not left behind the current insert in the pump topper frames Yes / No 1 pt
  8. Removed signs are discarded or recycled, not stored loose in the back room Yes / No 1 pt
  9. Reusable sign hardware (frames, clips, ceiling hooks) is stored in a labeled place Yes / No 1 pt
  10. Signs the company asks to be returned or kept were boxed for return Yes / No 1 pt
  11. Empty sign holders with no current sign have been taken down Yes / No 1 pt
  12. Tape, cling residue and hooks left by old signs have been cleaned off Yes / No 1 pt
  13. Supplier signs from ended programs have been removed from floor displays and vendor racks Yes / No 1 pt
  14. Outdated signs found anywhere on the site during the visit Number
  15. Corrective actions from the previous signage review have been completed Yes / No 1 pt
  16. Name of the manager on duty Short text
  17. Overall signage execution at this store Rating
    • Every position current and in good condition 5 pts
    • Current, with a few empty positions or worn signs 3 pts
    • Outdated signs on display or many positions empty 1 pt
  18. Corrective actions required Comments

About this template

This checklist is part of the InspectLoop template library. Yes / No checks score 1 point when met; ratings score the points shown for each option. The overall score is the percentage of points earned, with N/A answers excluded. In InspectLoop you can add photos, assign corrective actions, require sign-off and compare results across sites.

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