Checklist template

Price and competitor check for consumer goods

A ready-to-use checklist with 110 items in 6 sections, covering Shelf price, Promo price, Competitor price, Price gaps, Tags, Notes. Use it as-is in InspectLoop, or adapt it to your own standards in minutes.

  • 6 Sections
  • 110 Items
  • 64 Yes / No checks
  • 6 Scored ratings
  • 94 Points

Use this template How audits work

1. Shelf price 23 items

  1. Retail banner surveyed Short text
  2. Category surveyed Short text
  3. Store format Choice
    • Supermarket
    • Mass merchant or supercenter
    • Club store
    • Drug store
    • Convenience store
  4. The survey list of the brand's items for this banner was loaded before the visit Yes / No 1 pt
  5. Items of the brand on the survey list Number
  6. Items of the brand found and priced Number
  7. Every item on the survey list carried by this store was priced Yes / No 1 pt
  8. Prices were read from the shelf tag of the item, not from a neighboring tag Yes / No 1 pt
  9. Each price recorded is for the pack size named on the survey list Yes / No 1 pt
  10. Multipacks and single units were recorded as separate lines Yes / No 1 pt
  11. Regular shelf price of the brand's lead item (dollars) Number
  12. Suggested retail price of the lead item (dollars) Number
  13. The lead item's regular shelf price is at or below the suggested retail price Yes / No 1 pt
  14. The lead item's price from the previous survey of this store was at hand for comparison during the visit Yes / No 1 pt
  15. Regular shelf price of the brand's second item (dollars) Number
  16. Regular shelf price of the brand's largest pack size (dollars) Number
  17. The larger pack costs less per unit of measure than the smaller pack Yes / No 1 pt
  18. Prices of the brand's flavors or variants in the same size are identical (line pricing) Yes / No 1 pt
  19. Prices for items with a deposit or environmental fee were recorded without the fee Yes / No 1 pt
  20. Prices were recorded before sales tax Yes / No 1 pt
  21. The checkout cooler or front-end price of the single-serve item was recorded separately from the aisle price Yes / No 1 pt
  22. The lead item scanned at a price checker or register at its shelf price Yes / No 1 pt
  23. Regular shelf prices of the brand compared with the suggested retail Rating
    • At or below suggested retail 5 pts
    • Above on some items 3 pts
    • Above on most items 1 pt

2. Promo price 17 items

  1. Items of the brand on a temporary price reduction during the visit Number
  2. Each promotional price was recorded together with the regular price shown on the same tag Yes / No 1 pt
  3. Promotional price of the brand's lead item, if on promotion (dollars) Number
  4. Offer type on the brand's lead item Choice
    • No offer
    • Price reduction
    • Multi-buy
    • Loyalty member price
    • Digital coupon
  5. Multi-buy offers were recorded as the price per unit when the full quantity is bought Yes / No 1 pt
  6. The quantity required for a multi-buy price was recorded Yes / No 1 pt
  7. Loyalty member prices were recorded separately from the price for all shoppers Yes / No 1 pt
  8. Digital coupon offers shown in the retailer's app were recorded for the surveyed items Yes / No 1 pt
  9. End date printed on the promotional tag of the lead item Date
  10. The lead item's promotional price matches the promoted price point planned by the brand for this banner Yes / No 1 pt
  11. The depth of the discount on the lead item is within the range in the brand's promotional guidance Yes / No 1 pt
  12. Clearance or manager's special stickers on the brand's items were recorded as clearance, not as promotion Yes / No 1 pt
  13. Items of the brand found on clearance Short text
  14. The brand's promoted item is priced the same in the retailer's current flyer as at the shelf Yes / No 1 pt
  15. Instant coupons or on-pack price-off stickers on the brand's items were recorded Yes / No 1 pt
  16. Promoted items of the brand in the previous survey of this store Number
  17. Promotional activity of the brand in the category Rating
    • On promotion at the planned depth, or none planned 5 pts
    • On promotion deeper or shallower than planned 3 pts
    • Planned promotion not running 1 pt

3. Competitor price 22 items

  1. Main competitor brand Short text
  2. Competitor item compared with the brand's lead item Short text
  3. The competitor items priced are the ones named on the survey list Yes / No 1 pt
  4. Each competitor item compared is the pack size closest to the brand's item Yes / No 1 pt
  5. Pack size of the brand's lead item (oz, g, fl oz or mL) Number
  6. Pack size of the competitor item compared (oz, g, fl oz or mL) Number
  7. Regular shelf price of the main competitor's item (dollars) Number
  8. Promotional price of the main competitor's item, if on promotion (dollars) Number
  9. Offer type on the main competitor's item Choice
    • No offer
    • Price reduction
    • Multi-buy
    • Loyalty member price
    • Digital coupon
  10. End date printed on the competitor's promotional tag Date
  11. Regular shelf price of the private label equivalent (dollars) Number
  12. Promotional price of the private label equivalent, if on promotion (dollars) Number
  13. The private label equivalent was priced in the same pack size or converted to the same unit of measure Yes / No 1 pt
  14. Second competitor brand Short text
  15. Regular shelf price of the second competitor's item (dollars) Number
  16. Competitor items out of stock were priced from their shelf tag and noted as out of stock Yes / No 1 pt
  17. Competitor items not carried by this store were marked not carried, not left blank Yes / No 1 pt
  18. Competitor bonus packs or extra-fill packs were recorded with their fill size Yes / No 1 pt
  19. New competitor items or pack sizes seen in the category were recorded with their price Yes / No 1 pt
  20. A competitor price change since the previous survey was confirmed against the tag date or with the department manager Yes / No 1 pt
  21. Competitor prices were recorded only from tags and signs open to any shopper, as required by company policy Yes / No 1 pt
  22. No pricing intention was discussed with a competitor's representative met in the store, as required by company policy Yes / No 1 pt

4. Price gaps 18 items

  1. Price per unit of measure of the brand's lead item (dollars) Number
  2. Price per unit of measure of the main competitor's item (dollars) Number
  3. Price gap between the brand and the main competitor (%) Number
  4. Target price gap to the main competitor in the brand's pricing guidance (%) Number
  5. The regular price gap to the main competitor is within the brand's target range Yes / No 1 pt
  6. The promotional price gap to the main competitor is within the brand's target range Yes / No 1 pt
  7. Price gap between the brand and private label (%) Number
  8. The price gap to private label is within the brand's target range Yes / No 1 pt
  9. The gap to private label has not widened since the previous survey Yes / No 1 pt
  10. The brand's lead item sits at or below the key price point the category uses (for example a price ending just under a round dollar) Yes / No 1 pt
  11. The brand's premium item is priced above its core item Yes / No 1 pt
  12. The brand's value or entry item is priced below its core item Yes / No 1 pt
  13. The lead item's price in this store equals the price recorded at another store of the same banner in the last survey of the market Yes / No 1 pt
  14. The brand's price in this banner is not above the nearest competing banner surveyed, beyond the tolerance in the pricing guidance Yes / No 1 pt
  15. Nearest competing banner compared Short text
  16. Each gap outside the target range was flagged in the survey for the account manager Yes / No 1 pt
  17. Price position of the brand against the main competitor Rating
    • Within the target gap 5 pts
    • Outside the target gap on promotion only 3 pts
    • Outside the target gap at regular price 1 pt
  18. Price position of the brand against private label Rating
    • Within the target gap 5 pts
    • Outside the target gap on promotion only 3 pts
    • Outside the target gap at regular price 1 pt

5. Tags 17 items

  1. The shelf tag of the lead item states the pack size found on the shelf Yes / No 1 pt
  2. The shelf tag of the lead item shows the unit price where required by local regulation Yes / No 1 pt
  3. The unit price on the tag uses the same unit of measure for the brand and for the competitor item Yes / No 1 pt
  4. The unit price printed on the lead item's tag is arithmetically correct for the price and size shown Yes / No 1 pt
  5. The price on the tag of each surveyed item is legible Yes / No 1 pt
  6. Electronic shelf labels of the surveyed items were on and showing a price Yes / No 1 pt
  7. Each surveyed item of the brand has its own price tag Yes / No 1 pt
  8. The promotional tag of the brand's item shows the regular price or the saving Yes / No 1 pt
  9. The promotional tag of the brand's item covers or replaces the regular tag, so only one price shows Yes / No 1 pt
  10. Expired promotional tags found on the brand's items were pointed out to a store employee Yes / No 1 pt
  11. The date printed on the lead item's tag shows it was issued after the brand's last price list change Yes / No 1 pt
  12. Price signs on the brand's secondary displays match the home shelf tag Yes / No 1 pt
  13. Prices pre-printed on the pack match the shelf tag Yes / No 1 pt
  14. Surveyed items of the brand with a missing or unreadable price tag Number
  15. Surveyed items that scanned at a price different from the tag Number
  16. Scan differences found were reported to the department manager before the auditor left Yes / No 1 pt
  17. Price tags of the surveyed items Rating
    • Present, correct and readable 5 pts
    • A few missing or wrong 3 pts
    • Many missing or wrong 1 pt

6. Notes 13 items

  1. Photos of the brand's shelf tags were taken where the retailer's policy allows photos Yes / No 1 pt
  2. Photos of competitor tags were taken where the retailer's policy allows photos Yes / No 1 pt
  3. The survey was done in one visit, so all prices carry the same date Yes / No 1 pt
  4. The survey was made in the week planned in the survey calendar Yes / No 1 pt
  5. Date of the previous price survey in this store Date
  6. Price changes of the brand since the previous survey were explained by the department manager or a price list change Yes / No 1 pt
  7. Reason given by the store for a price above the suggested retail Short text
  8. The department manager was not asked to change a retail price, in line with company policy Yes / No 1 pt
  9. Survey results were submitted on the day of the visit Yes / No 1 pt
  10. Price lines recorded in this survey Number
  11. Completeness of this survey Rating
    • Every listed item priced 5 pts
    • Some items missing 3 pts
    • Survey incomplete 1 pt
  12. Name of the person who made the survey Short text
  13. Observations on pricing, competitor moves and follow-up required Comments

About this template

This checklist is part of the InspectLoop template library. Yes / No checks score 1 point when met; ratings score the points shown for each option. The overall score is the percentage of points earned, with N/A answers excluded. In InspectLoop you can add photos, assign corrective actions, require sign-off and compare results across sites.

Categories

Related templates

← All templates

Brand standards

At every site, every time

Start Free Contact us