Hotel Rebranding: Checklist Template

1. Exterior & Interior Signage Conversion 6 items

Has the primary exterior pylon, canopy, and entrance signage been completely replaced with the new brand logo? Yes / No 10 pts
Is all directional wayfinding signage (elevators, ice machines, emergency exits) updated to matching brand fonts and materials? Yes / No 8 pts
Have parking lot stall markers, shuttle vans, and exterior property barriers been rebranded or wrapped? Yes / No 9 pts
Are front desk plaques, lobby display boards, and digital directories displaying the correct new brand assets? Yes / No 9 pts
Are old brand logos entirely removed from frosted glass doors, windows, and structural brass fittings? Yes / No 8 pts
Visual Identity Alignment: Rating
- 100% Brand Correct 10 pts
- Legacy Logos Visible 5 pts
- Incomplete Transition 0 pts

Are all guestroom linens, towels, and bathmats compliant with the new brand’s thread-count and style specs? Yes / No 10 pts
Have all guestroom amenities (shampoo, soap, lotion) been swapped to the new brand’s approved vendor line? Yes / No 10 pts
Are in-room collateral pieces (compendium, channel guides, note pads, pens) updated with the new brand design? Yes / No 9 pts
Have legacy branded laundry bags, shoe mitts, and clothes hangers been entirely removed and replaced? Yes / No 8 pts
Are keycards and keycard jackets printed with the new brand art and verified operational at room locks? Yes / No 10 pts
Room Readiness: Rating
- Brand Perfect 10 pts
- Mixed Brand Collateral 5 pts
- Below Standard 0 pts

Is the Property Management System (PMS) fully integrated with the new brand’s central reservation network? Yes / No 10 pts
Have the hotel website, mobile app listings, and global distribution systems (GDS) switched over to live new brand assets? Yes / No 10 pts
Is the guest Wi-Fi landing page and network SSID updated to match the new brand identity? Yes / No 9 pts
Are automated guest pre-arrival emails, folios, and post-stay surveys pulling the new brand templates? Yes / No 10 pts
Have digital POS terminal receipts for F&B and retail outlets been configured with the new entity name? Yes / No 8 pts
System Integration: Rating
- Seamless Migration 10 pts
- Digital Lag/Errors 5 pts
- Systems Disconnected 0 pts

Do dining room menus, cocktail lists, and room service menus align with the new brand’s culinary profile? Yes / No 9 pts
Have old branded napkins, coasters, matchbooks, and uniform aprons been removed from all F&B outlets? Yes / No 8 pts
Is table top OS&E (china, glassware, flatware) compliant with the new brand's presentation tiers? Yes / No 9 pts
Are banquet, meeting room, and conference kits updated with the new corporate branding materials? Yes / No 8 pts
Are back-of-house storage spaces organized with legacy branded operating supplies completely purged? Yes / No 8 pts
F&B Brand Compliance: Rating
- Concept Perfect 10 pts
- Minor Presentation Gaps 5 pts
- Unaligned Execution 0 pts

Have 100% of employees completed the mandatory new brand orientation and service culture training? Yes / No 10 pts
Are new staff uniforms completely deployed, properly tailored, and meeting the brand grooming code? Yes / No 10 pts
Do front-of-house teams consistently use the new brand-mandated phone greetings and guest salutations? Yes / No 10 pts
Are loyalty program enrolment procedures and guest recognition tiers fully understood by desk agents? Yes / No 9 pts
Is the employee breakroom updated with the new brand values, goals, and internal posters? Yes / No 7 pts
Culture Adaptation: Rating
- Fully Immused Team 10 pts
- Inconsistent Service Delivery 5 pts
- Disengaged Staff 0 pts
Final summary Comments